# Spent Grain Recipe Emulsifiers MaGie Creations Announced an Emulsifier Made from Brewer's Grain By Michael Hemsworth | Published 2025-06-13 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/magie-creations References: [vegconomist](https://vegconomist.com/ingredients/magie-creations-emulsifier-upcycled-brewers-grain/) & [magiecreations](https://magiecreations.com/)  MaGie Creations has announced the world's first emulsifier crafted using [spent brewer's grain](https://www.trendhunter.com/trends/beer-powder) as an ingredient that prioritizes versatility, but also sustainability. The emulsifier maintains a clean label profile that's positioned as an alternative to ultra-processed and synthetic emulsifiers as consumers become more weary of the ingredients. The emulsifier, named PowerBond, is reported by the brand to be suited to a wide range of food applications from [baked goods](https://www.trendhunter.com/trends/egg-n-easy-plus) to [meat alternatives](https://www.trendhunter.com/trends/texturizing-pea-protein) with a competitive price point to boot. MaGie Creations Product Development Lead Ellen van der Starre spoke on PowerBond saying, "The future of food isn’t just about what we eat — it’s about how we make it. We need comprehensive, systemic solutions that begin with reimagining food production. By thoroughly studying brewer’s grain, we uncovered the inherent functional properties embedded within this valuable biomass — enabling us to create PowerBond, an emulsifier that requires minimal processing of the raw material only, whilst avoiding the creation of new residue streams.” Image Credit: MaGie Creations ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 48% | Activity: 61% | Freshness: 42% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Sustainable Food Ingredients:** The creation of the PowerBond emulsifier from brewer's grain highlights a shift towards more eco-friendly and sustainable food components. - **Clean Label Products:** PowerBond's emphasis on minimal processing and natural ingredients reflects a growing consumer demand for clean label foods over heavily processed ones. - **Byproduct Utilization:** Utilizing spent brewer's grain for food emulsification showcases innovative ways to repurpose industrial byproducts into valuable resources. ### Sectors Adopting This - **Food Manufacturing:** The development of sustainable emulsifiers like PowerBond presents new avenues for innovation within the food processing and manufacturing sector. - **Brewing Industry:** The brewing industry can leverage its byproducts for the creation of high-value additives, thus opening up new revenue streams. - **Consumer Packaged Goods:** As the demand for cleaner and more sustainable products grows, the consumer packaged goods industry stands to benefit from incorporating eco-conscious ingredients like spent grain emulsifiers. ## Related on Trend Hunter - [Minimally Processed Egg Alternatives](https://www.trendhunter.com/trends/revyve.md) - [Hydrated Baking Emulsifiers](https://www.trendhunter.com/trends/simply-kake.md) - [Natural Food Texture Systems](https://www.trendhunter.com/trends/puremul.md) - [Plant-Based Processing Aids](https://www.trendhunter.com/trends/kerry-1.md) - [Plant-Based Baking Ingredient Substitutes](https://www.trendhunter.com/trends/ingood-by-olga.md) - [Single-Ingredient Egg Substitutes](https://www.trendhunter.com/trends/meala-foodtech-groundbaker.md) - [Upcycled Sports Nutrition Powders](https://www.trendhunter.com/trends/sports-nutrition-powder.md) - [Yeast Protein Egg Alternatives](https://www.trendhunter.com/trends/revyve-egg-replacer.md) - [Plastic-Free Leather Alternatives](https://www.trendhunter.com/trends/new-grain.md)