# Fat Tire Electric Bikes Magicycle Launches the 'Magicycle Deer' Full Suspension Electric Bike By Kanesa D | Published 2023-02-03 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/magicycle-deer References: [electrek.co](https://electrek.co/2023/02/03/magicycle-deer-suv-of-electric-bikes/) & [magicyclebike](https://www.magicyclebike.com/)  The most expensive e-bike in Magicycle's inventory has recently been launched, and it's called the ‘Magicycle Deer.’ The full-suspension ‘Magicycle Deer’ also describes itself as an "SUV e-bike,” boasting a large frame and [full-suspension fat tires](https://www.trendhunter.com/trends/acer-predator-eranger). The bike's downtube conceals a [detachable 52V and 20Ah battery pack](https://www.trendhunter.com/trends/muon-elon) with a 1,040Wh capacity. The ‘Magicycle Deer’ can travel up to 28 mph (45 km/h) when employing a higher-power pedal assist. 20 mph can be reached by riders who engage the motor using the half-twist throttle without pedaling. The e-bike is offered in three color options: ‘Neon Green,’ ‘Dawn Yellow,’ and ‘Space Gray,’ and is available in both a [step-through and a step-over design](https://www.trendhunter.com/trends/mavaro). The bike uses a cadence sensor instead of a torque sensor, and unlike most full-suspension e-bikes, the ‘Magicycle Deer’ includes a complete fender set and a rear rack. Image Credit: Magicycle ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 97% | Activity: 64% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Full Suspension Electric Bikes:** The demand for full-suspension electric bikes that provide a smooth ride on difficult terrains creates an opportunity for manufacturers to produce more high-end and specialized models like the 'Magicycle Deer'. - **SUV E-bikes:** The creation of e-bikes that are marketed as sports utility vehicles fits into the growing trend of active outdoor lifestyles, presenting an opportunity for niche marketing and product differentiation. - **Detachable Battery Packs:** Designing e-bikes with detachable battery packs that can increase both range and portability creates an opportunity for manufacturers to cater to the needs of riders who require longer-range and versatile transportation. ### Who This Affects Most - **E-bike Manufacturing:** Manufacturing and distribution of full-suspension, specialized, and high-end e-bikes like the 'Magicycle Deer' become a lucrative opportunity for the e-bike industry to provide specialized transportation alternatives. - **Outdoor Sports and Recreation:** The launch of e-bikes marketed as 'SUVs' opens the opportunity for sports and recreation industries to provide active lifestyle enthusiasts with equipment that offers rugged durability and electric-assisted power. - **Battery Manufacturing:** Manufacturing and development of detachable high-capacity battery packs for specialized e-bikes creates an opportunity for battery manufacturers to take part in the growth of the e-bike transportation industry. ## Related on Trend Hunter - [Step-Thru Full-Suspension Bikes](https://www.trendhunter.com/trends/magicycle-deer-2.md) - [Range-Focused E-Bikes](https://www.trendhunter.com/trends/magicycle-cruiser.md) - [All-Terrain Fat-Tire Bikes](https://www.trendhunter.com/trends/cycultra.md) - [Fat Tire E-Bikes](https://www.trendhunter.com/trends/cc-fat.md) - [Professional Torque-Sensing Bikes](https://www.trendhunter.com/trends/ocelot-pro-2.md) - [Full-Suspension Trekking Bikes](https://www.trendhunter.com/trends/cyke-falcon-x.md) - [Fat-Tire Suspension E-Bikes](https://www.trendhunter.com/trends/k26-s.md) - [Rugged Full-Suspension E-Bikes](https://www.trendhunter.com/trends/fullsuspension-ebike.md) - [Off-Road Trail E-Bikes](https://www.trendhunter.com/trends/manidae.md)