# Fashionable Cooling Scarves The 'Magicool Scarf' Will Keep You Cool During a Heat Wave By Annie Ho | Published 2010-08-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/magicool-scarf References: [inventorspot](http://inventorspot.com/articles/summer_got_you_hot_under_collar_try_new_cooling_scarf) & [news.walkerplus](http://news.walkerplus.com/2010/0820/20/) The 'Magicool Scarf' is probably a more reasonable way to keep cool than the [ice-cold underwear](https://www.trendhunter.com/trends/menopause-undergarments) that has been featured on Trend Hunter. Through the summer of 2010, Tokyo has been suffering a record-breaking heat wave and people are coming up with a variety of ways to keep cool. This 'Magicool Scarf' accessory is a simple piece to use. By soaking the piece in water, its [water-absorbant fabric](https://www.trendhunter.com/trends/airism-bra-camisole) will slowly allow the liquid to evaporate, therefore keeping your body cool. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 53% | Activity: 8% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### What Makes This Trend Stand Out - **Fashionable Cooling Accessories:** Opportunity for designers to create stylish and functional accessories that keep people cool during hot weather. - **Water-absorbent Fabrics:** Innovative materials that can absorb and evaporate water for temperature regulation in various industries like sportswear and outdoor gear. - **Personal Cooling Solutions:** Development of portable and wearable devices that provide personalized cooling relief in hot environments. ### Sectors Adopting This - **Fashion and Accessories:** Fashion industry can integrate cooling technologies to create trendy and functional accessories for hot weather. - **Textile and Fabric:** Manufacturers can explore water-absorbent fabrics for applications in various industries like fashion, sports, and medical sectors. - **Outdoor Recreation:** Opportunity for outdoor gear companies to incorporate cooling technologies into products, enhancing comfort and safety during outdoor activities. ## Related on Trend Hunter - [Wearable Air Conditioning Systems](https://www.trendhunter.com/trends/coolify-air.md) - [Cooling Outdoor Neckbands](https://www.trendhunter.com/trends/coolify-2s.md) - [Wearable Cooling Solutions](https://www.trendhunter.com/trends/wearable-cooling.md) - [Personal Air Conditioners](https://www.trendhunter.com/trends/silent-cicada.md) - [Wearable App-Connected AC Units](https://www.trendhunter.com/trends/gloture-wearcool.md) - [Body-Mounted Air Conditioner Vests](https://www.trendhunter.com/trends/wearable-air-conditioner-cooling-vest.md) - [Cooling Hand-Made Scarves](https://www.trendhunter.com/trends/soccer-scarf-1.md) - [Waist-Worn Cooling Systems](https://www.trendhunter.com/trends/torras-coolify-zone.md) - [Icy Dual-Cooling Neckbands](https://www.trendhunter.com/trends/ice-pack-alternative.md)