# Freeze-Dried Pet Protein Powders Stella & Chewy’s Magical Dinner Dust is a Nourishing Meal Topper By Laura McQuarrie | Published 2021-06-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/magical-dinner-dust References: [petfoodprocessing.net](https://www.petfoodprocessing.net/articles/14835-meal-topper-trends-offering-mealtime-merits-for-dogs-and-cats) & [stellaandchewys](https://www.stellaandchewys.com/blog/lifestyle/raw-pet-food-toppers/?hp=boostyourbowl) The Magical Dinner Dust by Stella & Chewy’s is a freeze-dried protein powder for dogs and cats that's made with 98% meat, organs and bone. The satisfying meal topper for pets makes it easy to tailor a pet's meals based on their preferences or dietary needs and it taps into the humanization of pet food products. The way consumers see meal toppers and mix-ins is changing, as they are not just about enhancing the texture of a meal but an economical way to supercharge meals with functional benefits and personalized health support. With the Magical Dinner Dust, Stella & Chewy’s shares that using the product is a way to "add the benefits of raw to your pet's diet." These benefits include healthy teeth and gums, digestive support, a great-looking coat, plus stamina and increased vitality. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 43% | Activity: 26% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### What Makes This Trend Stand Out - **Personalized Pet Nutrition:** Freeze-dried pet protein powders like Stella & Chewy’s Magical Dinner Dust offer an easy and customizable way to support a pet's unique dietary needs and preferences. - **Functional Pet Food:** The shift towards functional pet food is evident in the demand for meal toppers and mix-ins that offer health benefits beyond regular pet food products. - **Increasing Humanization of Pet Food:** Consumers have demonstrated an increasing interest in pet food products that mimic human food trends, such as the use of quality ingredients and functional benefits, like those found in freeze-dried pet protein powders. ### Sectors Adopting This - **Pet Food and Nutrition:** The pet food and nutrition industry has an opportunity to explore the use of functional ingredients and personalized nutrition to enhance the health benefits of pet food products. - **Pet Supply Retail:** As consumers continue to focus on personalized and functional nutrition for their pets, pet supply retailers can offer a comprehensive range of meal toppers and mix-ins to meet this demand. - **Raw Pet Food:** The freeze-dried pet food industry has an opportunity to explore the market for raw pet food products that provide functional benefits for pets that mimic human food trends. ## Related on Trend Hunter - [Dehydrated Whole Food Mixers](https://www.trendhunter.com/trends/whole-food-mixer.md) - [Minimally Processed Meal Toppers](https://www.trendhunter.com/trends/sprankles-for-pets.md) - [Retail Freeze-Dried Lines](https://www.trendhunter.com/trends/stella-and-chewys-1.md) - [Raw Pet Food Toppers](https://www.trendhunter.com/trends/freeze-dried-raw-topper.md) - [Superfood Mealworm Supplements](https://www.trendhunter.com/trends/superfood-shaker.md) - [Micro-Ground Botanical Meal Toppers](https://www.trendhunter.com/trends/toppers-for-pets.md) - [Plant-Powered Pet Supplements](https://www.trendhunter.com/trends/perfect-powder.md) - [Whole Food Multivitamin Toppers](https://www.trendhunter.com/trends/whole-food-multivitamin-topper.md) - [Human-Grade Meal Toppers](https://www.trendhunter.com/trends/dog-sauce.md)