# Children-Catering Voice Assistants Disney's Magical Companion is a Nostalgic Digital Assistant By Amy Duong | Published 2023-01-08 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/magical-companion References: [theverge](https://www.theverge.com/2023/1/7/23544129/amazon-hey-disney-voice-assistant-ces-2023-demo) & [aboutamazon](https://www.aboutamazon.com/news/devices/amazon-and-disney-team-up-to-launch-an-entirely-new-alexa-enabled-experience-for-fans-called-hey-disney?ascsubtag=[]vg[p]23308170[t]w[r]https://www.theverge.com/[d]D)  [Disney](https://www.trendhunter.com/trends/hey-disney) launches its new Magical Companion during CES 2023 this week and it is a digital voice assistant that recalls familiar characters. This includes voices from Star Wars, [Pixar](https://www.trendhunter.com/trends/bitzee-disney), Disney, and more. They alert users with different notifications including set timers, the weather, and alarms. In addition to this, it creates a personal and gamified approach with a range of games and stories that are true to Disney. Additionally, it adds a surprising element as users do not know which character will be answering their voice prompts. It is initiated with 'Hey Disney!" and was built with the foundation of Alexa Custom Assistant voice AI as the bae. It is currently installed in limited hotel rooms in the Polynesian Village Resort. Image Credit: The Verge, Jennifer Pattison Tuohy ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 33% | Activity: 42% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) ## Key Themes ### Why This Trend Is Growing - **Disney's Magical Companion:** A personalized, character-filled voice assistant that gamifies interactions with users. - **Gamified Voice Assistants:** Voice assistants that use games and stories to create a more interactive experience. - **Character-specific Voice Assistants:** Voice assistants that are designed to sound like characters from beloved movies and shows. ### Industries Being Reshaped - **Hospitality:** Hotels and resorts can offer guests a more personalized and interactive experience with voice assistants like Disney's Magical Companion. - **Entertainment:** Media companies can create gamified voice assistants featuring popular characters from their franchises to engage with fans. - **Technology:** Tech companies can innovate on the personalization and gamification of voice assistants to create unique and engaging user experiences. ## Related on Trend Hunter - [Interactive Resort Assistants](https://www.trendhunter.com/trends/hey-disney.md) - [Personable Voice-Powered AI Assistants](https://www.trendhunter.com/trends/mia1.md) - [AI Santa Companions](https://www.trendhunter.com/trends/santaai.md) - [Interactive Holographic Companions](https://www.trendhunter.com/trends/imagix.md) - [Personalized AI Assistants](https://www.trendhunter.com/trends/personalized-ai-assistant.md) - [Conversational AI Companions](https://www.trendhunter.com/trends/cati.md) - [AI-Powered Spatial Learning Companions](https://www.trendhunter.com/trends/learning-companion.md) - [Multi-Device AI Assistants](https://www.trendhunter.com/trends/hey-tuya.md) - [Family-Friendly AI Shopping Assistants](https://www.trendhunter.com/trends/duckymaze.md)