# Unicorn Bun Burgers Ground House's Magical Burger is a Sweet Take on the Over-the-Top Burger By Katherine Pendrill | Published 2018-11-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/magical-burger References: [delish](https://www.delish.com/food-news/a25129711/ground-house-magical-burger/) & [tradefoodhall](http://www.tradefoodhall.com/groundhouse/) Just when you thought the [unicorn obsession](https://www.trendhunter.com/trends/unicorn-dreams-slush) might be on its last leg, [Ground House](https://www.trendhunter.com/trends/mushroom-seltzers) has created a Magical Burger that takes rainbow-colored food to new heights. Ground House's Magical Burger is an over-the-top creation that is practically made for the 'gram. The burger itself consists of two halves of a rainbow bagel, with four hamburger patties, cheese, and three types of sauces (one of which is the house-made banana ketchup aioli) stuffed in between. Of course, it wouldn't be an over-the-top burger creation if there weren't additional toppings. To complete the [sweet-meets-savory creation](https://www.trendhunter.com/trends/donut-burger-1), the whole burger is covered with sprinkles and mini marshmallows. In short, this burger is the ultimate cheat day indulgence. If you're looking for something slightly more traditional, Ground House also offers a Maple Bacon Jam Burger, and a MacAttack Burger that's made with fried mac and cheese buns. Image Credit: *Visit Anaheim.* ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 56% | Activity: 31% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Rainbow-colored Food:** Dive into the trend of rainbow-colored food with unique and visually appealing dishes like the Magical Burger. - **Over-the-top Burger Creations:** Embrace the trend of over-the-top burger creations to attract social media-savvy customers seeking unique dining experiences. - **Sweet-savory Combinations:** Explore the trend of sweet-savory combinations in food by offering indulgent creations like the Magical Burger. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry can capitalize on the trend of rainbow-colored food by creating visually stunning and Instagram-worthy dishes. - **Social Media and Marketing:** The social media and marketing industry can tap into the trend of over-the-top burger creations to create viral campaigns and generate buzz for brands. - **Restaurant and Hospitality:** The restaurant and hospitality industry can take advantage of the trend of sweet-savory combinations by introducing unique and indulgent menu items to attract customers seeking novel dining experiences. ## Related on Trend Hunter - [Pink Breakfast Burgers](https://www.trendhunter.com/trends/pink-breakfast-burger.md) - [Unicorn-Inspired Dessert Bars](https://www.trendhunter.com/trends/unicorn-crispy-bar.md) - [Burger-Inspired Ice Creams](https://www.trendhunter.com/trends/cheeseburger-ice-cream.md) - [Childhood Sandwich-Inspired Burgers](https://www.trendhunter.com/trends/pbj-burger.md) - [Korean-Themed Purple Burgers](https://www.trendhunter.com/trends/purple-burger.md) - [Donut-Topped Vanilla Shakes](https://www.trendhunter.com/trends/donut-kill-my-vibe-shake.md) - [Cheese Puff-Topped Burgers](https://www.trendhunter.com/trends/hot-cheetos-burger.md) - [Flagship-Celebrating Burger Cakes](https://www.trendhunter.com/trends/burger-cake-1.md) - [Cheesy Macaroni-Topped Burgers](https://www.trendhunter.com/trends/smac-cheese-burger.md)