# Magical Bath Bombs Lush Cosmetics UK Launched a Color-Changing 'Dark Arts Jelly Bomb' By Laura McQuarrie | Published 2017-07-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/magical-bath-bomb References: [hellogiggles](http://hellogiggles.com/lush-bath-bomb-harry-potter/) & [uk.lush](https://uk.lush.com/products/jelly-bombs/dark-arts) Since the year 2017 marks the official 20th anniversary of the [Harry Potter franchise](https://www.trendhunter.com/trends/dr-squatch-x-harry-potter), a number of new products are being released in celebration, including a magical bath bomb from [Lush Cosmetics UK](https://www.trendhunter.com/trends/how-to-train-your-dragon-x-lush). Lush's 'Dark Arts Jelly Bomb' quickly sold out online, also appealing to Lush fans with a vegan formula loaded with skin-nourishing ingredients like sweet almond oil, cinnamon oil and orange oil. Although the jelly bath bomb boasts an all-black color, when it is added to one's bath, the real magic happens as it dissolves to form a soothing "love potion pink" color in bathwater. Earlier this year, Lush released a bath bomb of a similar shape and texture called the '[Ectoplasm Jelly Bomb](https://www.trendhunter.com/trends/lush-shower-jellies),' which seems to take inspiration from the fantastical, paranormal world of Ghost Busters. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 71% | Activity: 82% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Color-changing Bath Products:** The trend of color-changing bath products offers an opportunity for brands to create immersive and magical experiences for consumers. - **Franchise Celebrations:** The trend of releasing new products to celebrate popular franchises presents an opportunity for businesses to tap into the fan base and drive sales. - **Innovative Bath Bomb Formulas:** The trend of developing innovative and unique formulas for bath bombs allows brands to differentiate themselves and attract customers with exciting new offerings. ### Industries Being Reshaped - **Cosmetics:** The cosmetics industry can explore the trend of color-changing bath products to create innovative and visually appealing products for their customers. - **Entertainment:** The entertainment industry can take advantage of the trend of franchise celebrations by releasing limited edition products that resonate with fans, creating additional revenue streams. - **Wellness:** The wellness industry can leverage the trend of innovative bath bomb formulas to create therapeutic and calming experiences for consumers, promoting relaxation and self-care. ## Related on Trend Hunter - [Dragon-Themed Bath Bombs](https://www.trendhunter.com/trends/how-to-train-your-dragon-x-lush.md) - [Color-Changing Shower Gels](https://www.trendhunter.com/trends/color-changing-shower-gel.md) - [Witchy Personal Care Capsules](https://www.trendhunter.com/trends/wicked.md) - [Cinematic Bath Bombs](https://www.trendhunter.com/trends/saltbomb.md) - [Digital Bath Bombs](https://www.trendhunter.com/trends/bath-bot.md) - [Celebratory Bath Bombs](https://www.trendhunter.com/trends/hutan-limited-edition-bath-bomb.md) - [Mashup Halloween Bath Products](https://www.trendhunter.com/trends/monster-mashup.md) - [Pixelated Bath Bombs](https://www.trendhunter.com/trends/minecraft-x-lush.md) - [Fantastical-Inspired Body Washes](https://www.trendhunter.com/trends/harry-potter-body-wash.md)