# Storytelling Wallpapers 'Magic Wallpaper' Provides Hundreds of Children's Stories By Mary Van Puymbroeck | Published 2017-06-03 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/magic-wallpaper References: [adweek](http://www.adweek.com/creativity/if-these-walls-could-talk-this-wallpaper-does-telling-stories-to-kids/) & [castorama.fr](http://www.castorama.fr/store/Papier-Plein-dHistoires-prod22800023.html?navCount=0&isFeaturedProduct=true&categoryId=cat_id_4789&navAction=jump) French DIY superstore 'Castorama' has released a 'Magic Wallpaper' that holds hundreds of [stories for children](https://www.trendhunter.com/trends/stories-for-children). With a [dedicated app](https://www.trendhunter.com/trends/storytelling-app2), parents and children are able to scan a character printed on the wallpaper and a dedicated storyline will appear, ready to be read or listened to. Even better, the user is able to combine characters to create a whole new story. With 10 diverse characters, hundreds of stories are available to explore. Each roll of the Magic Wallpaper is sold for $11 and the app is available for free on the [Apple](https://www.trendhunter.com/trends/pico-library) App Store and Google Play, so it's an affordable and interactive way to decorate a room. Each story lasts around five minutes and the audio on the app can be adjusted to different voices. The app even has a night mode that makes the light from the device the app is operating from fainter. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 32% | Activity: 83% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### Key Themes Behind This Trend - **Interactive Wallpapers:** Companies can leverage augmented reality and mobile applications to create interactive wallpapers that entertain and educate children. - **Personalized Children's Storytelling:** There is an opportunity to create customized children's storytelling experiences through the use of characters that can be combined to create unique narratives. - **Multi-sensory Reading Experiences:** Multi-sensory reading experiences through audio and visual components combined can provide an immersive reading experience for children and adults alike. ### Where This Applies - **Home Decor:** Home decor companies can create innovative, tech-powered products that add value beyond aesthetics, such as incorporating interactive wallpapers. - **Education:** With a growing need for engaging and accessible online educational resources, education technology companies can create personalized, interactive storytelling tools, for children's literacy development. - **Entertainment:** Entertainment companies can leverage new and emerging technologies, such as AR and voice assistants, to create engaging and interactive products that cater to children's storytelling and entertainment needs. ## Related on Trend Hunter - [Kid's AI Storytelling Platforms](https://www.trendhunter.com/trends/fairy-tales-world-kid-stories.md) - [Personalized AI Stories](https://www.trendhunter.com/trends/magic-bookshelf.md) - [Personalized Storytelling Tools](https://www.trendhunter.com/trends/wundr-story.md) - [Customizable Children's Stories](https://www.trendhunter.com/trends/storyland-illustrated-personalized-ebook.md) - [Endless Bedtime Stories](https://www.trendhunter.com/trends/storrrynights.md) - [GenAI Bedtime Stories](https://www.trendhunter.com/trends/smartdreams.md) - [AI Bedtime Stories](https://www.trendhunter.com/trends/ai-bedtime-stories.md) - [Interactive Bedtime Apps](https://www.trendhunter.com/trends/lullaby-stories.md) - [AI-Generated Bedtime Stories](https://www.trendhunter.com/trends/bedtimefable-ai.md)