# High-Protein Cereal Bars Magic Spoon Treats Boast 11 Grams of Protein Per Bar By Laura McQuarrie | Published 2023-09-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/magic-spoon-treats References: [wellandgood](https://www.wellandgood.com/best-high-protein-cereal-bar/) & [instagram](https://www.instagram.com/p/CxvQ08fsqf0/?hl=en)  With [nostalgic cereal varieties](https://www.trendhunter.com/trends/high-fiber-cereal) and low-carb, high-protein formulas, Magic Spoon has been making breakfast more enjoyable for years, and the brand's latest launch, Magic Spoon Treats, put a healthier twist on a beloved recess snack. These [protein-packed bars](https://www.trendhunter.com/trends/pure-protein-pebbles) are also rich in fiber, making them great for not just mid-day snacking but also [sweet, nourishing grab-and-go breakfasts](https://www.trendhunter.com/trends/pure-protein-soft-baked-bars) as well. "With Magic Spoon Treats, we really wanted to bring people back to the nostalgia of the quintessential '90s-style cereal treats," said Gabi Lewis, co-founder of Magic Spoon, "Magic Spoon Treats are the 2.0 version of these with the same approach to quality, nutritious ingredients people love in our cereal." Available in Marshmallow and Chocolatey Peanut Butter varieties, Magic Spoon Treats boast 11 grams of protein per bar. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 47% | Activity: 61% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Nostalgic Cereal Varieties:** Nostalgic cereal varieties that evoke a sense of the '90s are gaining popularity and presenting opportunities for brands to create innovative products. - **Low-carb, High-protein Formulas:** Low-carb, high-protein formulas are on the rise as consumers prioritize healthier snacking options, opening doors for brands to develop innovative products that meet these demands. - **Grab-and-go Breakfasts:** Grab-and-go breakfast options that are both sweet and nourishing are becoming sought after, creating opportunities for brands to disrupt the traditional breakfast market with new and inventive offerings. ### Who This Affects Most - **Cereal Industry:** The cereal industry can capitalize on the trend of nostalgic cereal varieties and low-carb, high-protein formulas to develop innovative products and meet the evolving demands of health-conscious consumers. - **Snack Food Industry:** The snack food industry has the potential to innovate by creating nostalgia-inspired cereal bars with low-carb, high-protein formulas, catering to the growing consumer preference for healthier snacking options. - **Convenience Food Industry:** The convenience food industry can tap into the demand for grab-and-go breakfasts by developing new and exciting options that provide a sweet and nourishing start to the day, offering convenience without compromising on taste and nutrition. ## Related on Trend Hunter - [Grain-Free Rice Bars](https://www.trendhunter.com/trends/magic-spoon-1.md) - [Protein-Forward Toaster Pastries](https://www.trendhunter.com/trends/magic-spoon-protein-pastries.md) - [Grain-Free Cereal Bars](https://www.trendhunter.com/trends/grain-free-cereal-bar.md) - [Marshmallow-Infused Protein Cereals](https://www.trendhunter.com/trends/magic-spoon-protein-cereal.md) - [Free-From Protein-Packed Granolas](https://www.trendhunter.com/trends/magic-spoon-protein-granola.md) - [Cookie-Flavored Protein Cereals](https://www.trendhunter.com/trends/magic-spoon-grain-free-cereals.md) - [Crispy Rice Protein Bars](https://www.trendhunter.com/trends/think-crispy-squares.md) - [Nostalgic High-Fiber Cereals](https://www.trendhunter.com/trends/high-fiber-cereal.md) - [Chocolatey Protein-Packed Cereals](https://www.trendhunter.com/trends/high-protein-bites.md)