# Magical Ice Cream Sauces The Unicorn Magic Shell Ice Cream Topping Freezes in Seconds By Laura McQuarrie | Published 2021-02-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/magic-shell-ice-cream-topping References: [prnewswire](https://www.prnewswire.com/news-releases/smuckers-brings-the-taste-of-magic-sunshine-and-rainbows-to-ice-cream-301225440.html) & [Smuckers](http://Smuckers.com) Smucker's created the [Unicorn](https://www.trendhunter.com/trends/unicorn-crispy-bar) Magic Shell ice cream topping as a treat that transforms before the eyes when squeezed over ice cream. The cupcake-flavored topping is full of pink, blue and purple speckles and it freezes in seconds to create a shell that can be cracked into with a spoon. The texture-rich treat has the potential to elevate [homemade ice cream sundaes](https://www.trendhunter.com/trends/marble-slab-creamery-dubai-chocolate-sundae) and other chilled desserts for the whole family. The hard shell ice cream sauce could be enjoyed as a special birthday treat, a weeknight indulgence or plenty of other occasions in between. This novelty ice cream offers a unique alternative to many dark chocolate hard shell ice cream sauces, especially since the magically inspired treat boasts a totally different appearance that's light and flecked with colors. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 42% | Activity: 35% | Freshness: 9% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Magical Ice Cream Toppings:** Creating visually appealing and texture-rich toppings that transform before the eyes for a unique indulgence. - **Novelty Dessert Sauces:** Innovating new flavors and textures to add excitement and fun to traditional desserts like ice cream and cakes. - **Interactive Culinary Experiences:** Incorporating interactive elements like instant-freezing sauces to enhance the dining experience and surprise consumers. ### Sectors Adopting This - **Food and Beverage:** Exploring creative ways to add new dimensions to traditional foods and beverages to provide consumers with unique and exciting culinary experiences. - **Packaging:** Designing packaging that enhances the visual appeal of food products and creates excitement and anticipation for consumers. - **Pharmaceuticals:** Leveraging instant-freezing technologies to create novel pharmaceutical products that improve drug delivery and patient experience. ## Related on Trend Hunter - [Pint-Sized Ice Cream Mixes](https://www.trendhunter.com/trends/true-scoops-ice-cream-mixes.md) - [Indulgent Spoonable Sundaes](https://www.trendhunter.com/trends/ben-jerrys-sundaes2.md) - [Whimsical Unicorn-Inspired Refreshments](https://www.trendhunter.com/trends/unicorn-dreams-slush.md) - [Mythically Inspired Ice Pops](https://www.trendhunter.com/trends/unicorn-twist-pops.md) - [Marbled Ice Cream Desserts](https://www.trendhunter.com/trends/magnum-utopia-ice-cream.md) - [Topping-Paired Prepackaged Sundaes](https://www.trendhunter.com/trends/carte-dor-sundae.md) - [Swirl-Textured Ice Creams](https://www.trendhunter.com/trends/sundae-swirls.md) - [Candy Sundae Kits](https://www.trendhunter.com/trends/ice-cream-kit.md) - [Multi-Layered Sundae Cups](https://www.trendhunter.com/trends/dippin-dots-ice-cream-sundaes.md)