# Intensely Moisturizing Serums The Magic Serum Crystal Elixir Boosts Moisture Levels by 172% By Laura McQuarrie | Published 2020-04-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/magic-serum-crystal-elixir References: [newbeauty](https://www.newbeauty.com/charlotte-tilbury-launches-magic-serum/) & [charlottetilbury](https://www.charlottetilbury.com/us/product/charlottes-magic-serum-crystal-elixir) Fans of Charlotte Tilbury's Magic Cream will soon be able to experience the benefits of the product in the form of a serum with the all-new Magic Serum Crystal Elixir. Notably, the [plumping, glow-boosting serum](https://www.trendhunter.com/trends/thirst-brightening-vitamin-c-serum) promises to boost moisture levels by 172% after just one hour, as proven by clinical testing, and after a period of 24 hours, the skin still boasts a 120% increase in moisture. The product boasts instant and [long-lasting effects](https://www.trendhunter.com/trends/mutha-hydration-serum) and is said to be ideal for all skin types, even those with sensitivities. The supercharged serum is powered by ingredients like Golden Vitamin C, Replexium for firming skin and polyglutamic acid, which is four times more hydrating than skincare hero hyaluronic acid. Image Credit: Charlotte Tilbury ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 40% | Activity: 41% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Maximized Moisturizing:** Intensely hydrating products that promise immediate and long-lasting effects. - **Supercharged Serums:** Serums with highly effective ingredients that offer numerous beneficial effects. - **Crystal Elixir Technology:** Skincare products that utilize unique formulations and cutting-edge technology to enhance skin hydration. ### Sectors Adopting This - **Cosmetics and Skincare:** Innovative companies that create products that offer innovative high-performance formulations. - **Health and Wellness:** Companies that use the latest scientific research to create innovative products that improve overall health. - **Beauty Technology:** Advances in technology that can enhance beauty routines and skin health. ## Related on Trend Hunter - [Moisture-Boosting Radiance Serums](https://www.trendhunter.com/trends/alphascience.md) - [Advanced Hydrating Serums](https://www.trendhunter.com/trends/advanced-hydrating-serum.md) - [100-Hour Hydration Serums](https://www.trendhunter.com/trends/hydration-serum.md) - [Moisturizing Serum Advancements](https://www.trendhunter.com/trends/active-glow-serum.md) - [Milky Hydration Serums](https://www.trendhunter.com/trends/hydrating-milk-serum.md) - [Advanced Hydration Serums](https://www.trendhunter.com/trends/amino-rain-glasswater-serum.md) - [Concentrated Skincare Serums](https://www.trendhunter.com/trends/omorovicza-elixir.md) - [Plumping Skincare Serums](https://www.trendhunter.com/trends/densifying-serum.md) - [Plumping Coconut Milk Serums](https://www.trendhunter.com/trends/tripleplump-coconut-milk-serum.md)