# Tongue-Themed Beverage Campaigns Coca-Cola Launched the New 'Magic of Coke Taste' Commercial By Grace Mahas | Published 2019-08-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/magic-of-coke-taste References: [thedrum](https://www.thedrum.com/creative-works/project/wiedenkennedy-coca-cola-magic-taste-coca-cola) & [coca-cola](https://www.coca-cola.co.uk/?EEEEeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeee) In an effort to bring back consumers' fun-filled memories associated with drinking Coca-Cola, the brand has launched a new 'Magic of Coke Taste' campaign that revisits a woman's memories. The campaign starts on a rainy, gloomy day where a woman is taking a sip from the fizzy beverage. The protagonist is then swiftly transported back in her memories with an animated tongue companion. The events include a day spent on the beach with friends, a day skiing and playing in the snow, a movie date with her animated friend, and a surprise party where she dances with her friends. The Magic of Coke Taste commercial ends with the woman doing a bungee jump over a bridge being followed by the animated tongue. The animated, tongue-themed campaign is on-brand with the adventurous and fun-filled lifestyle Coca-Cola often portrays on its commercials. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 21% | Activity: 51% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Animated-tongue Advertising:** Opportunity to use animated tongues as a playful and memorable element in advertising campaigns for various products and services. - **Nostalgia Marketing:** Harnessing nostalgia to connect with consumers and evoke positive memories can be a powerful strategy for brands looking to create an emotional connection. - **Branded Companion Characters:** Creating animated companion characters that accompany consumers on their journeys can enhance brand storytelling and create a more immersive experience. ### Sectors Adopting This - **Beverage:** Beverage companies can explore tongue-themed campaigns to make their products more fun and exciting for consumers, potentially increasing sales and brand recognition. - **Entertainment:** The entertainment industry can leverage nostalgia marketing and animated companion characters to engage audiences and create memorable experiences. - **Advertising:** The advertising industry can innovate by incorporating playful and memorable elements, such as animated tongues and companion characters, to captivate audiences and deliver impactful campaigns. ## Related on Trend Hunter - [Artistic Multi-Beverage Ads](https://www.trendhunter.com/trends/cocacola-family.md) - [Community-Focused Christmas Campaigns](https://www.trendhunter.com/trends/real-magic-at-christmas-campaign.md) - [Whimsical Uplifting Soda Campaigns](https://www.trendhunter.com/trends/its-magic-when-the-world-comes-together.md) - [Tongue-In-Cheek Soda Campaigns](https://www.trendhunter.com/trends/tastes-better-campaign.md) - [Soccer Soda Brand Campaigns](https://www.trendhunter.com/trends/world-cup-marketing-campaign.md) - [Dream-Inspired Soda Flavors](https://www.trendhunter.com/trends/dreamworld.md) - [Hug-Inspired Olympics Campaigns](https://www.trendhunter.com/trends/cocacolas-summer-olympics-campaign.md) - [Gamified Mystery Drink Experiences](https://www.trendhunter.com/trends/what-the-fanta-1.md) - [Summer Soda Brand Campaigns](https://www.trendhunter.com/trends/turn-up-refreshment.md)