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# Reparative Hairstyling Mists
In Common's Magic Myst is a Hybrid Hair Treatment and Styling Product

By Laura McQuarrie | Published 2018-10-18 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/magic-myst
References: [allure](https://www.allure.com/story/in-common-hair-care-nine-zero-one-founders) & [incommonbeauty](https://incommonbeauty.com/)

Nikki Lee or Riawna Capri of Los Angeles salon Nine Zero One are readying to introduce the world to 'In Common,' a new luxury haircare range and unique new products like 'Magic Myst.'

For years, the LA salon has been frequented by many celebrity clients and clientele have been eager for the salon to release its own line of haircare. Soon, consumers can expect to get their hands on products like the Magic Myst, which is touted as a "universal elixir" that's like a reparative treatment and styling product all in one. The lotion spray is formulated to be used on wet hair to cut down on blowdrying time but the versatile product can also be used to refresh dry hair and maximize shine.

## Trend Insights (Trend Hunter)

- Score: 3.9/10
- Popularity: 44% | Activity: 65% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair)

## Key Themes

### What Makes This Trend Stand Out

- **Hybrid Haircare:** Creating innovative products that combine hair treatment and styling for convenience and effectiveness.
- **Reparative Styling:** Developing hairstyling products that not only enhance appearance but also repair and nourish the hair.
- **Multi-functional Hair Products:** Designing versatile hair products that cater to different hair needs and can be used for various purposes.

### Sectors Adopting This

- **Beauty and Personal Care:** Exploring new formulations and combinations of haircare products to meet consumer demands for convenient and effective solutions.
- **Salon and Spa:** Integrating innovative hair products into salon services to offer customers enhanced styling and repair options.
- **E-commerce:** Expanding online platforms to offer a wide range of multi-functional hair products that cater to different customer preferences and needs.

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- [Leave-In Powder Serums](https://www.trendhunter.com/trends/magic-restorative-serum.md)
- [Multi-Functional Styling Product Ranges](https://www.trendhunter.com/trends/style-treat.md)
- [Versatile Styling Hair Products](https://www.trendhunter.com/trends/styling-elixir.md)
