# Tie-Dyed Mushroom Sandwiches Quiznos Released the New Magic Mushroom Melt in Denver By Katherine Pendrill | Published 2019-06-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/magic-mushroom-melt References: [chewboom](https://www.chewboom.com/2019/06/21/quiznos-debuts-new-magic-mushroom-melt-at-one-location-in-denver-on-june-22-2019/) & [businesswire](https://www.businesswire.com/news/home/20190617005056/en/Ready-Trip-Quiznos%E2%80%99-Magic-Mushroom-Melt-Groove) [Quiznos](https://www.trendhunter.com/trends/asian-steak-dipper) just got a little psychedelic with the debut of its new Magic Mushroom Melt. Released at just one location in Denver, Colorado, the new sandwich gave some lucky customers a groovy way to ease into summer. The Magic Mushroom Melt is a limited-edition sandwich that Quiznos sold at the 1275 Grant Street Quiznos in Denver on June 22nd. The sandwich was unlike anything the chain has created before with a [triple serving of mushrooms](https://www.trendhunter.com/trends/mushroom-swiss-burger), [rainbow-colored Swiss cheese](https://www.trendhunter.com/trends/phantom-dutch-bread), tomatoes, bacon, and neon purple and green ranch dressing, all served on a tie-dyed white bread bun. To drive home the tie-dye theme, the chain also offered a custom Magic Mushroom Melt t-shirt and a free Quiznos gift card to the first 50 fans who lined up for the psychedelic sub. No word yet on whether the groovy new melt will go nationwide. Image Credit: *Quiznos.* ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 28% | Activity: 36% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Psychedelic Food:** The trend of creating visually striking and out-of-the-box food items that are Instagram-worthy, often featuring bold and colorful designs and innovative flavor combinations - **Limited Edition Offerings:** The trend of introducing exclusive items that are only available for a short period of time, creating a sense of urgency among consumers and potentially increasing sales - **Personalized Merchandise:** The trend of offering customized merchandise that aligns with a product or brand, creating a unique experience that can increase brand loyalty and encourage engagement with the product or service ### Where This Applies - **Fast Food:** Fast food chains can create buzz and interest around their menu offerings by introducing limited-time, adventurous menu items that cater to consumers' desire for experiential dining - **Fashion and Apparel:** Companies can capitalize on the popularity of limited edition products by creating unique, branded merchandise that aligns with the product or service they offer, creating a branded and personalized experience for the consumer - **Marketing and Advertising:** Agencies can assist brands in creating unique and visually stunning campaigns, incorporating elements such as psychedelic imagery and playful themes to capture consumer interest and create a sense of fun and excitement ## Related on Trend Hunter - [Swiss Mushroom QSR Burgers](https://www.trendhunter.com/trends/shroom-n-swiss-melt.md) - [Globally Inspired Sandwich Lineups](https://www.trendhunter.com/trends/asian-steak-dipper.md) - [Montreal Smoked Meat Subs](https://www.trendhunter.com/trends/montreal-smoked-meat-sandwich.md) - [Balanced Spiciness Steak Sandwiches](https://www.trendhunter.com/trends/spicy-sriracha-cheesesteak.md) - [Seasoned Seafood Sub Sandwiches](https://www.trendhunter.com/trends/lemonherb-lobster-sub.md) - [Hickory-Smoked Burnt Meat Sandwiches](https://www.trendhunter.com/trends/hickory-smoked-burnt-ends-sandwich.md) - [Vegetarian Mushroom Sandwiches](https://www.trendhunter.com/trends/grilled-portabella-mushroom.md) - [Korean-Inspired Philly Sandwiches](https://www.trendhunter.com/trends/kimchi-philly-sandwich.md) - [Virtual Sandwich Collectibles](https://www.trendhunter.com/trends/quiznos-out-of-this-world.md)