# Productivity-Focused Performance Beverages Magic Mind Contains a Blend of 12 Active Ingredients By Grace Mahas | Published 2020-11-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/magic-mind References: [magicmind.co](https://magicmind.co/) [Magic Mind](https://www.trendhunter.com/trends/magic-mind-sleep-performance-shot) is a new productivity beverage that boasts a blend of 12 active ingredients designed to help stimulate focus, energy, motivation, and creativity while decreasing oxidation, inflammation, and stress in the body. The highly-anticipated beverage features Matcha, a naturally occurring L-theanine; Adaptogens like Ashwagandha and Turmeric; [Nootropics](https://www.trendhunter.com/trends/natural-nootropic) like Phosphatidylserine, Choline, and [Lion's Mane Mushrooms](https://www.trendhunter.com/trends/tenzing-natural-energy-lions-mane); and Honey to offer a naturally sweet taste. The performance beverage can be consumed alongside coffee or tea or on an empty stomach Magic Mind was produced by the people behind the book 'Beyond Coffee,' a "simple guide to more energy, more focus, and less stress, naturally and safely," and leverages the research found in the novel to create this revolutionary beverage. Image Credit: Magic Mind ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 81% | Activity: 88% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Performance-enhancing Beverages:** Creating unique blends of active ingredients that stimulate focus, energy, motivation, and creativity while decreasing oxidation, inflammation, and stress can disrupt the beverage industry. - **Nootropic Beverages:** Developing beverages with specific nootropic ingredients like phosphatidylserine, choline, and lion's mane mushrooms can lead to the creation of a new category of drinks in the market. - **Adaptogenic Beverages:** Combining adaptogens like ashwagandha and turmeric with other active ingredients can create a powerful anti-stress and anti-fatigue beverage, which can appeal to consumers looking for healthier options. ### Where This Applies - **Beverage Industry:** The introduction of new and innovative blends of active ingredients in beverages can transform the traditional beverage industry. - **Health Supplement Industry:** Leveraging the power of natural nootropics and adaptogens in beverages can expand the health supplement industry to the wider audience who might not prefer supplements in pill form. - **Functional Food Industry:** Developing functional beverages with active ingredients that offer mental and physical benefits can generate disruptive products and challenge the functional food industry with new product lines. ## Related on Trend Hunter - [Science-Backed Productivity Drinks](https://www.trendhunter.com/trends/autofocus.md) - [Cognition-Boosting Wellness Drinks](https://www.trendhunter.com/trends/goodrays-1.md) - [Nootropic-Infused Productivity Drinks](https://www.trendhunter.com/trends/drink-for-productivity.md) - [Next-Gen Wellness Drinks](https://www.trendhunter.com/trends/wellness-drinks.md) - [Nootropic Coffee Alternative Beverages](https://www.trendhunter.com/trends/braincare-smart-focus.md) - [Superfood Cognitive Supplements](https://www.trendhunter.com/trends/graymatter-bright-mind.md) - [Nootropic Productivity Drinks](https://www.trendhunter.com/trends/productivity-drink.md) - [Productivity-Boosting Beverages](https://www.trendhunter.com/trends/productivity-boosting-beverage.md) - [Cognitive Performance-Boosting Beverages](https://www.trendhunter.com/trends/goodrays-refocus.md)