# Sweet Treat-Flavored Straws Dippin' Dots Celebrates a Quarter Century with New Magic Milk Straws By Janelle Savel | Published 2014-03-24 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/magic-milk-straws References: [dippindots](https://www.dippindots.com/news/2013/06/Milk-Straws.html) In honour of its 25th anniversary, Dippin' Dots has released two new magic milk straw flavors: s'mores and birthday cake. The straws contain Dippin' Dots and when submerged into a glass of milk, the Dots add a sweet and delicious flavor. Birthday Cake features a blend of yellow, blue and pink cake flavored dots, while S'mores has a mix of graham, chocolate and marshmallow dots. Not only is this novelty intriguing, but it is also a nutritious and simple incentive for children to drink and enjoy their milk. These straws only have 4.6 grams of sugar and 15 calories, which is a better alternative than sugary syrups or high caloric flavored milks. It is also perfect for cereal to jazz up boring bran into something delightful. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 27% | Activity: 28% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### What Makes This Trend Stand Out - **Magic Milk Straws:** Opportunity for companies to create innovative and diverse flavors of magic milk straws for added convenience and flavor enhancement. - **Healthy Flavor Enhancements:** Potential for companies to develop nutritious flavor enhancements like Dippin' Dots' sweet treat-flavored straws to make healthier food and beverage options more appealing. - **Child-friendly Nutrient Intake:** Companies can explore ways to make it easier and more enjoyable for children to consume essential nutrients through fun and flavor-packed products like Dippin' Dots' magic milk straws. ### Sectors Adopting This - **Food and Beverage:** Disruptive innovation opportunities in the food and beverage industry by creating new types of flavor-enhancing products like Dippin' Dots' magic milk straws. - **Health and Wellness:** Opportunities for the health and wellness industry to introduce healthier and more appealing alternatives to sugary syrups and high-calorie flavored milks, utilizing concepts like Dippin' Dots' sweet treat-flavored straws. - **Cereal and Breakfast Foods:** Potential for the cereal and breakfast foods industry to collaborate with products like Dippin' Dots' magic milk straws to add flavor and excitement to traditionally plain and boring options. ## Related on Trend Hunter - [Intensely Flavored Candy Straws](https://www.trendhunter.com/trends/clever-candy-powder-straws.md) - [Soda-Flavored Ice Cream Products](https://www.trendhunter.com/trends/dr-pepper-flavored-dippin-dots.md) - [Cake-Flavored QSR Ice Creams](https://www.trendhunter.com/trends/confetti-cake-dipped-cone.md) - [Savory Ice Cream Treats](https://www.trendhunter.com/trends/milk-bars-seasonal-summer-offering.md) - [Sugar Cookie Ice Creams](https://www.trendhunter.com/trends/frozeti-dough.md) - [Cookie-Inspired Fudge Snacks](https://www.trendhunter.com/trends/fudge-stripes-dipmmms.md) - [Slushie-Inspired Frozen Beads](https://www.trendhunter.com/trends/dippin-dots-1.md) - [Childhood Dessert-Inspired Cereal Flavors](https://www.trendhunter.com/trends/cereal-flavors.md) - [Sweet Breakfast Cereals](https://www.trendhunter.com/trends/frosted-flakes.md)