# Transforming Tablet Keyboards The Apple Magic Keyboard for the iPad Pro is Productivity-Focused By Michael Hemsworth | Published 2020-03-19 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/magic-keyboard References: [blessthisstuff](https://www.blessthisstuff.com/stuff/technology/portable-media/apple-ipad-pro-keyboard-with-trackpad/) & [apple](https://www.apple.com/) The [Apple](https://www.trendhunter.com/trends/logitech-combo-touch) [Magic Keyboard](https://www.trendhunter.com/trends/latest-ipad-air) for the iPad Pro has been announced alongside the 2020 iPad Pro as a new peripheral that will transform the brand's tablet range into a robust productivity solution that's focused on enhanced mobility. Priced at $299, the keyboard provides users with a full-sized QWERTY keyboard for typing, while the all-new trackpad in the lower portion integrates a mouse functionality for use throughout the iPadOS interface. This will allow users to enjoy a laptop-like experience when required, while still enabling them to use the tablet on its own to make it a robust option for prosumers, students and professionals alike. The Apple Magic Keyboard for the iPad Pro features backlit keys and a [magnetic functionality](https://www.trendhunter.com/trends/clicks-power-keyboard) for connecting the tablet. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 70% | Activity: 51% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Key Themes Behind This Trend - **Productivity-focused Tablet Keyboards:** The demand for productivity-enhancing peripheral devices for tablets is increasing, paving the way for new innovations in the tablet keyboard industry. - **Hybrid Laptop-tablet Devices:** The release of peripherals like the Apple Magic Keyboard for the iPad Pro demonstrates the development of devices that combine the functionality of both a laptop and a tablet, creating new opportunities for the hybrid device industry. - **Improved Mobility in Productivity Devices:** The integration of a full-sized keyboard and trackpad into a tablet keyboard enhances the mobility of productivity devices, implying the development of more portable and travel-friendly devices in the mobile device industry. ### Where This Applies - **Mobile Device Industry:** The integration of peripherals like the Apple Magic Keyboard for the iPad Pro is set to disrupt the mobile device industry, creating new opportunities for innovation and growth. - **Tablet Keyboard Industry:** The introduction of the Apple Magic Keyboard for the iPad Pro highlights the potential for further innovations in the tablet keyboard industry for productivity-focused devices. - **Hybrid Device Industry:** The release of peripherals that combine the functionality of a laptop and a tablet is set to transform the hybrid device industry, creating new opportunities for disruptive innovation. ## Related on Trend Hunter - [All-in-One Tablet Keyboards](https://www.trendhunter.com/trends/skfp-combo-keyboard.md) - [Sleek Tablet Productivity Keyboards](https://www.trendhunter.com/trends/mokibo-fusion-keyboard-2.md) - [Productive Laptop-Like Tablet Cases](https://www.trendhunter.com/trends/logitech-combo-touch.md) - [Portable Productivity Tablet Keyboards](https://www.trendhunter.com/trends/logitech-keystogo-2.md) - [Malleable Magnetic Tablet Cases](https://www.trendhunter.com/trends/magnetic-keyboard-case.md) - [Transforming Professional Tablet Cases](https://www.trendhunter.com/trends/the-logitech-combo-touch.md) - [Ergonomic Tablet Keyboard Cases](https://www.trendhunter.com/trends/brydge-105-series-ii.md) - [Improved Laptop Keyboard Attachments](https://www.trendhunter.com/trends/surface-pro-flex.md) - [Productive Screen-Equipped Keyboards](https://www.trendhunter.com/trends/multifunctional-keyboard.md)