# Rainbow Marshmallow Cereals New Limited-Edition Lucky Charms Magic Gems Cereal is Available Now By Katherine Pendrill | Published 2022-07-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/magic-gems-cereal References: [chewboom](https://www.chewboom.com/2022/07/02/lucky-charms-unveils-new-limited-edition-magic-gems-cereal/) & [foodbeast](https://www.foodbeast.com/news/lucky-charms-introduces-limited-edition-magic-gems-cereal/)  It seems that Lucky the Leprechaun has been busy because he now has a new Lucky Charms Magic Gems Cereal to share with fans. Everyone knows that the marshmallow pieces are the best part of a bowl of Lucky Charms and now there are new marshmallows for you to enjoy. As the story goes: "Magic Gems have been stowed away in the goblin den for centuries and hold the power of rainbow vision to see in the dark, helping whoever finds them navigate their way through the darkest of places." In other words, findings one of the rainbow-hued marshmallow gems in a bowl of Magic Gems Cereal is like finding the pot of gold at the end of a rainbow. Only a small number of Magic Gems Cereal boxes will be available nationwide so keep an eye out this summer. Image Credit: Lucky Charms ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 17% | Activity: 54% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Limited-edition Cereals:** Creating unique and exciting limited-edition cereals can draw in consumers and create a sense of excitement around a company's brand. - **Innovative Marshmallow Shapes:** Developing new and unique marshmallow shapes can set a company apart from their competitors and entice consumers to try their products. - **Storytelling Marketing:** Using creative and engaging narratives to promote products can capture the attention of consumers and create a memorable experience. ### Sectors Adopting This - **Cereal:** The cereal industry can benefit from creating unique and exciting limited-edition products to generate interest and sales. - **Confectionery:** Confectionery companies can use innovative marshmallow shapes to differentiate themselves from their competitors and attract new customers. - **Marketing:** Marketing firms can help companies tell engaging narratives about their products to create a unique brand identity and capture consumer interest. ## Related on Trend Hunter - [Chromatic Marshmallow Cereal Products](https://www.trendhunter.com/trends/lucky-charms-products.md) - [Color-Changing Marshmallow Cereals](https://www.trendhunter.com/trends/lucky-charms-hidden-dragon.md) - [Berry Marshmallow Breakfast Cereals](https://www.trendhunter.com/trends/lucky-charms-berry-swirl.md) - [Retailer-Themed Breakfast Cereals](https://www.trendhunter.com/trends/sams-club-lucky-charms-cereal.md) - [Haunted Marshmallow Cereals](https://www.trendhunter.com/trends/lucky-charms-limited-edition.md) - [Springtime Holiday Cereal Branding](https://www.trendhunter.com/trends/limitededition-packaging.md) - [AR-Powered Cereal Games](https://www.trendhunter.com/trends/journey-to-the-magic-gems.md) - [Seasonal Milk-Changing Cereals](https://www.trendhunter.com/trends/turn-milk-green.md) - [Cereal-Studded Holiday Cookies](https://www.trendhunter.com/trends/mallow-creme-ft-lucky-charms.md)