# Color-Changing Breakfast Cereals The Magic Fruity Pebbles Cereal Changes the Color of Milk By Michael Hemsworth | Published 2020-02-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/magic-fruity-pebbles References: [drugstorenews](https://drugstorenews.com/fruity-pebbles-get-magical-twist) & [postconsumerbrands](https://www.postconsumerbrands.com) The [Magic Fruity Pebbles](https://www.trendhunter.com/trends/magic-spoon-grain-free-cereals) cereal is one of the latest breakfast food creations from [Post Consumer](https://www.trendhunter.com/trends/birthday-cake-candy-bar) Brands that's formulated to surprise and delight consumers with a magical experience. The cereal is a limited-edition offering that's packed with pink-hued flakes that are inspired by Dino, the pink dinosaur pet of the Flintstones. The hot pink cereal will [turn milk blue](https://www.trendhunter.com/trends/trumoo-fantastic-berry) when the two ingredients are paired together, which will create a visually striking experience while still delivering the taste consumers expect from the product. Brand Manager for Pebbles Amy Brothers spoke on the Magic Fruity Pebbles cereal saying, "The Pebbles brand is always looking for new ways to spark imagination in kids and kids at heart. We're excited to put a magical twist on our classic vibrant colors while staying true to the delicious fruity taste that fans love. Magic Fruity Pebbles cereal takes the eating experience to a whole new level.” ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 55% | Activity: 83% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Color-changing Foods:** Opportunity for creating innovative food products that change color or transform when prepared or consumed. - **Novelty Breakfast Cereals:** Potential to develop limited-edition or themed breakfast cereals that offer unique sensory experiences to captivate consumers. - **Interactive Packaging:** Potential for packaging designs that enhance the eating experience through interactive elements, such as color-changing properties. ### Industries Being Reshaped - **Food and Beverage:** Opportunity for food manufacturers to explore unconventional product offerings that engage consumers through sensory surprises. - **Consumer Goods:** Opportunity for consumer goods companies to create novelty items that bring excitement and entertainment to everyday consumption. - **Packaging:** Opportunity for packaging companies to develop innovative designs that add value to food products by providing interactive and visually engaging experiences. ## Related on Trend Hunter - [Pastel Springtime Cereals](https://www.trendhunter.com/trends/spring-fruity-pebbles.md) - [Marshmallowy Milk-Enhancing Cereals](https://www.trendhunter.com/trends/marshmallow-cocoa-pebbles.md) - [Color-Changing Marshmallow Cereals](https://www.trendhunter.com/trends/lucky-charms-hidden-dragon.md) - [Fruity Summer-Ready Cereals](https://www.trendhunter.com/trends/summer-fruity-pebbles-cereal.md) - [Fruity Halloween Cereals](https://www.trendhunter.com/trends/halloween-fruity-pebbles.md) - [Creamy Fruit-Forward Cereals](https://www.trendhunter.com/trends/strawberries-cream-pebbles.md) - [Star-Shaped Cereal Pieces](https://www.trendhunter.com/trends/pebbles-crunchd-with-rockstar-shapes.md) - [Blueish Film-Inspired Cereals](https://www.trendhunter.com/trends/pandora-flakes-cereal.md) - [Cereal-Inspired Frozen Waffles](https://www.trendhunter.com/trends/pebbles-waffles.md)