# Magic-Themed Cocktail Menus The Intrepid Magic Cocktail Menu Explores History, Drama & Romance By Laura McQuarrie | Published 2019-09-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/magic-cocktail-menu References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2019/09/savoys-beaufort-bar-debuts-magic-inspired-cocktails/) & [thesavoylondon](https://www.thesavoylondon.com/restaurant/beaufort-bar/) The Beaufort Bar at The Savoy in London is introducing the Intrepid Magic cocktail menu as a way to explore magic's "fabled history, dark drama and timeless romance." The new menu is officially launching in October and its three sections are based on the three foundational pillars of magic tricks: The Pledge, The Turn and The Prestige. The Pledge takes inspiration from the art of building anticipation and it features mixed drinks, wines and Champagnes that are meant to set the mood for an evening. In The Turn, drinkers will find themselves invited to discover the unexpected with agave spirits, gin, tonics and fortified wines. The final section of the cocktail menu, The Prestige, is meant to convey "satisfaction in wonder" with options that boast full aromas and rich flavors. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 65% | Activity: 65% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Magic-themed Cocktail Menus:** Bars and restaurants are exploring magic tricks and illusions to create unique and immersive cocktail menus. - **Experience-based Menus:** Restaurants and bars are creating menus and offerings that provide an immersive experience beyond just food and beverages. - **Cocktail Menu Themes:** Bars are increasingly using thematic menus to create unique, memorable and Instagrammable experiences. ### Industries Being Reshaped - **Hospitality:** Bars, lounges, and restaurants can create unique experiences and increase customer engagement by incorporating magic and illusions into their cocktail menus. - **Entertainment:** Bars and restaurants can partner with magicians and other entertainment artists to enhance the immersive experience and create an unforgettable night out. - **Liquor Industry:** Liquor manufacturers and distributors can partner with bars and restaurants to promote their brands through unique and creative cocktail menus and themes. ## Related on Trend Hunter - [Imaginative Cocktail Menus](https://www.trendhunter.com/trends/world-of-dreams-cocktail-menu.md) - [Globally Inspired Cocktail Menus](https://www.trendhunter.com/trends/wanderlust-menu.md) - [Poison-Inspired Cocktails](https://www.trendhunter.com/trends/the-alchemist.md) - [Vintage-Inspired Cocktail Menus](https://www.trendhunter.com/trends/deja-vu-cocktail-menu.md) - [Sensorial Cocktail Menus](https://www.trendhunter.com/trends/texture-is-everything.md) - [Jewel-Inspired Cocktails](https://www.trendhunter.com/trends/jewel-inspired-cocktails.md) - [Transportive Cocktail Bars](https://www.trendhunter.com/trends/prequel-co-apothecary.md) - [Throwback Cocktail Menus](https://www.trendhunter.com/trends/2010-revival-menu.md) - [Multisensory Cocktail Menus](https://www.trendhunter.com/trends/spectrum-cocktail.md)