# Tri-Flavor Gum Lotte Creates 'Magic' Chewing Gum for Japan By wang fangqing/ Frances Wang | Published 2010-04-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/magic-chewing-gum References: [j-cast](http://www.j-cast.com/mono/2010/04/20064811.html) & [lotte.co.jp](http://www.lotte.co.jp/news/news822.html) Korean business group [Lotte](https://www.trendhunter.com/trends/sols-eye) apparently knows how to catch picky Japanese consumers. Lotte’s Tokyo operation just developed a 'magic' chewing gum--Plus Fruitio Magic Bottle--to enrich its existing fruity gum series Plus Fruitio. So what kind of spell does this particular gum carry? The flavor. Every bottle has two flavors, [strawberry and melon](https://www.trendhunter.com/trends/extra-refreshers-watermelon-raspberry). However, if you chew the both together, you get the third flavor: watermelon. Targeting young women and priced at 735 yen ($7.90 USD), the [magic chewing gum](https://www.trendhunter.com/trends/hichew-mystery-mix) will hit the Japanese market on May 11th, 2010. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 11% | Activity: 49% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Dual-flavor Products:** Creating products with two different flavors that combine to create a third flavor. - **Targeted Marketing:** Designing products specifically aimed at a particular demographic, such as young women. - **Innovative Packaging:** Exploring creative packaging designs, like a 'magic' bottle for gum. ### Where This Applies - **Confectionery:** Developing new and unique gum flavors and products for diverse consumer preferences. - **Consumer Goods:** Utilizing targeted marketing strategies to connect with specific consumer segments. - **Packaging:** Incorporating innovative packaging solutions to enhance consumer experience and perception. ## Related on Trend Hunter - [Summertime Fruit Chewing Gums](https://www.trendhunter.com/trends/extra-sugarfree.md) - [Summertime Fruit Gum Flavors](https://www.trendhunter.com/trends/mentos-pure-fresh-strawberry.md) - [Sour Powder-Filled Chewing Gums](https://www.trendhunter.com/trends/juicy-drop-blasts-tropical.md) - [Fantastical Chewy Candy Collections](https://www.trendhunter.com/trends/hichew-fantasy-mix.md) - [Summertime Refreshment Chewing Gums](https://www.trendhunter.com/trends/extra-refreshers-strawberry-lemon.md) - [Consumer-Driven Gum Flavors](https://www.trendhunter.com/trends/wrigleys-extra-gum.md) - [Refreshing Flavor-Changing Gums](https://www.trendhunter.com/trends/ice-breakers-flavor-shifters.md) - [Dual-Roll Chewing Gums](https://www.trendhunter.com/trends/mentos-pure-fresh-duo-packs.md) - [Carnival-Inspired Chewing Gums](https://www.trendhunter.com/trends/trident-vibes-cotton-candy.md)