# Autonomous Retail Platforms magia.ai Creates Natural Sales Experiences with AI Technology By Laura McQuarrie | Published 2018-01-12 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/magia-ai References: [businesswire](https://www.businesswire.com/news/home/20180109005608/en/magia.ai-Launches-Autonomous-Retail-Platform-Retailers-Proactively-%E2%80%98Sell) & [magia.ai](http://www.magia.ai) A growing number of retailers are turning to artificial intelligence technology as a means of boosting engagement and sales—in light of this, magia.ai recently launched its own Cognitive Selling Platform to help retailers create "human-like selling interactions on any digital channel." These [autonomous retail bots](https://www.trendhunter.com/trends/artisan-1) can be integrated into webpages, social media, messaging services and in-store displays alike, giving consumers the chance to effortlessly learn more about a product using natural, conversational language. The first Virtual Sales Assistant to be launched by magia.ai is for the sale of wine. Consumers may interact with the magia [Virtual Sommelier](https://www.trendhunter.com/trends/marks-and-spencer-3) to inquire about a product's origins, taste profile, suggested pairings, price and more, by asking natural, yet complex questions like: "Can I get a [Napa](https://www.trendhunter.com/trends/genuine-parts-company) Red 2013 for $100?" ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 21% | Activity: 59% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Artificial Intelligence in Retail:** Opportunity for retailers to leverage AI technology to enhance engagement and sales by providing natural and conversational interactions with customers. - **Cognitive Selling Platform:** Emerging trend of using cognitive selling platforms to create human-like selling interactions on various digital channels, offering a seamless and personalized shopping experience. - **Virtual Sales Assistants:** Growing demand for virtual sales assistants that allow customers to interact and obtain detailed information about products using natural language, leading to increased customer satisfaction and product understanding. ### Industries Being Reshaped - **Retail:** Retailers have the opportunity to implement autonomous retail platforms powered by AI technology, enhancing customer engagement and driving sales. - **E-commerce:** E-commerce platforms can utilize cognitive selling platforms to provide personalized and conversational product recommendations, creating a more engaging online shopping experience. - **Hospitality:** Hospitality businesses, such as wineries, can benefit from virtual sales assistants that provide detailed product information and recommendations, improving customer experience and increasing sales. ## Related on Trend Hunter - [AI-Powered Shopping Companions](https://www.trendhunter.com/trends/ai-powered-shopping-companions.md) - [AI Commerce Platforms](https://www.trendhunter.com/trends/imerchai.md) - [Emotionally Intelligent Retailer Platforms](https://www.trendhunter.com/trends/artificial-intelligence-platform.md) - [AI-Powered Digital Employees](https://www.trendhunter.com/trends/product-genius.md) - [Artificial Intelligence Retail Kiosks](https://www.trendhunter.com/trends/ai-human.md) - [Generative AI Shopping Assistants](https://www.trendhunter.com/trends/ai-retail-shopping-assistant.md) - [AI-Assisted Wine Website Experiences](https://www.trendhunter.com/trends/thomas-fogarty-winery.md) - [AI Grocery Assistants](https://www.trendhunter.com/trends/albertsons-3.md) - [AI-Powered Retail Kiosks](https://www.trendhunter.com/trends/deepbrain-ai.md)