# Magenta-Hued Belgian-Style Wheat Beers Blue Moon Recently Debuted the Limited-Edition Magenta Moon By Kalin Ned | Published 2023-06-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/magenta-moon References: [brewbound](https://www.brewbound.com/news/blue-moon-releases-limited-edition-magenta-moon-at-rino-taproom/)  Staying true to its commitment to innovation and experimentation, [Blue Moon Brewing Company](https://www.trendhunter.com/trends/tropicooler) launched [Magenta Moon](https://www.trendhunter.com/trends/litebrite) at its RiNo taproom in Denver, Colorado. The beer, which is a limited-edition offering is a Belgian-style wheat ale, generously infused with passionfruit and hibiscus. While these ingredients guarantee a juicy and crisp profile, they also deliver a striking magenta color. Expected to be a popular choice among craft beer enthusiasts, Magenta Moon offers a refreshing and balanced experience with floral and citrus notes. For Magenta Moon, Blue Moon Brewing Company drew inspiration from the Pantone Color of the Year 2023 which was [Viva Magenta](https://www.trendhunter.com/trends/motorola-razr-plus). According to Blue Moon’s Senior Brewer Emilie Stewart Maskwa, the inspiration allowed the company to "explore new fruits, feelings, and flavor." Customers can enjoy Magenta Moon on-site at the RiNo taproom or purchase a six-pack to take home. Image Credit: Blue Moon Brewing Company ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 46% | Activity: 64% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Magenta-hued Alcoholic Beverages:** Opportunity to create limited-edition, visually striking alcoholic beverages inspired by popular colors and trends. - **Innovative Fruit and Floral Infusions in Beer:** Opportunity to experiment with unique fruit and floral infusions in traditional beer styles to create new flavor profiles and stand out in the crowded craft beer market. - **Location-specific Beer Offerings:** Opportunity to create location-specific beer offerings at taprooms to attract local customers and provide unique experiences. ### Where This Applies - **Alcoholic Beverage Industry:** Innovative limited-edition alcoholic beverages with unique flavor profiles can attract and retain customers, increasing market share. - **Brewing Industry:** Experimenting with unique infusions can lead to disruptive innovation and product differentiation in the crowded craft beer market. - **Hospitality Industry:** Location-specific offerings can increase customer loyalty and create unique and memorable experiences at taprooms and breweries. ## Related on Trend Hunter - [Beer-Branded Album Releases](https://www.trendhunter.com/trends/ultimate-blue-moon-x-mt-joy-denver-experience.md) - [Refreshing Tropical Wheat Beers](https://www.trendhunter.com/trends/tropicooler.md) - [Artisanal Bagel Craft Beers](https://www.trendhunter.com/trends/blue-moon-beer-bagel.md) - [Algae-Tinted Blue Beers](https://www.trendhunter.com/trends/blue-beers.md) - [Hazy Watermelon IPAs](https://www.trendhunter.com/trends/beavertown-lunar-melon.md) - [Space-Reclaiming Beer Paints](https://www.trendhunter.com/trends/undrinkable-pints.md) - [Beer-Inspired Cooking Spices](https://www.trendhunter.com/trends/blue-moon-thanksgiving-seasonings.md) - [Beer Pairing Pint Pies](https://www.trendhunter.com/trends/blue-moon-pie-pints.md) - [Dry January Beer Launches](https://www.trendhunter.com/trends/dryback-january.md)