# LEGO-Infused Art Installations Magenta Design Studio's 'Opposite' Celebrates the Beauty of LEGO By Ell Smith | Published 2017-06-13 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/magenta-design-studio References: [clickiz](http://www.clickiz.com/design/magenta-design-studio-unveils-its-lego-themed-opposite-project-at-jerusalem-design-week/) & [magentaworkshop](http://www.magentaworkshop.com/) This year's Jerusalem design week featured Magenta Design Studio's 'Opposite,' a [LEGO](https://www.trendhunter.com/trends/modern-art-building-set)-infused project that shows the beauty behind the iconic toy. Typically used to spark imagination and ignite creativity among the user, [LEGOs](https://www.trendhunter.com/trends/brooklyns-architectural-history) are often stacked in one direction, revealing only a single side of the block. The design studio chose to explore another way to join the blocks together -- by using a metal sheet with perforated holes which the blocks can be fastened to. The metal sheets featured are of different sizes and shapes, and allowed the designers to create a variety of combinations. One piece from the project resembles a small, simplified house with small cubic windows, which can be filled with LEGO. Magenta design studio's Opposite displays the other side of these blocks, giving them a sense of character, while exploring reverse identity and new ideas. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 66% | Activity: 55% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Lego-infused Art:** Opportunity to explore new ways of integrating LEGOs into artistic installations. - **Metal Sheet Fastening:** Potential for disruptive innovation in fastening methods using perforated metal sheets. - **Reverse Identity:** Exploring the hidden potential and character of objects from a different perspective. ### Who This Affects Most - **Art and Design:** Innovation opportunities in incorporating LEGOs into artistic practices. - **Construction and Architecture:** Potential application of perforated metal sheets in building and construction materials. - **Toy and Hobby:** Exploration of reverse identity and new ideas in the toy industry. ## Related on Trend Hunter - [Contemporary Art Puzzle Sets](https://www.trendhunter.com/trends/modern-art-building-set.md) - [Architecture-Inspired Legos](https://www.trendhunter.com/trends/brooklyns-architectural-history.md) - [Reflective Kaleidoscope-Inspired Puzzles](https://www.trendhunter.com/trends/kalegoidoscope.md) - [Dynamic Immersive Play Museums](https://www.trendhunter.com/trends/superpower-studios-initiative.md) - [Building Block-Inspired Furniture Collections](https://www.trendhunter.com/trends/lego-x-room-copenhagen.md) - [Toy Brick-Inspired Studios](https://www.trendhunter.com/trends/curving-block.md) - [Building Block Art Sets](https://www.trendhunter.com/trends/art-project-create-together.md) - [Imaginative Buildable Magazines](https://www.trendhunter.com/trends/lego-and-wallpaper.md) - [Abstract Art Block-Puzzle Sets](https://www.trendhunter.com/trends/31210-modern-art-set.md)