# Popsicle-Loving Pastel Captures The Magdalena Frackowiak Vogue Japan February 2012 Shoot is Flirty By Souzan Michael | Published 2011-12-23 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/magdalena-frackowiak-vogue-japan References: [fashiongonerogue](http://fashiongonerogue.com/magdalena-frackowiak-sharif-hamza-vogue-japan-february-2012/) & [nymag](http://nymag.com/fashion/models/mfrackowiak/magdalenafrackowiak/) Fashion magazines are already celebrating the return of spring with pastels, [floral prints and poolside shoots](https://www.trendhunter.com/trends/fioretta), like the Magdalena Frackowiak Vogue Japan photo shoot in the magazine's February 2012 issue. While it may be a little bit early, Fall Fashion Week is only a couple of months away so Spring 2012 pieces are having their moment in the spotlight. 27-year-old Polish model Magdalena Frackowiak wears pieces by some of the top designers in the world, like Givenchy, [Prada](https://www.trendhunter.com/trends/old-navy-x-the-devil-wears-prada) and Diane von Furstenburg. Styled by Giovanna Battaglia and shot by photographer Sharif Hamza, the Magdalena Frackowiak Vogue Japan shoot, called 'Passionate for Pastel,' is a great way to introduce [cotton candy-colored outfits](https://www.trendhunter.com/trends/reformation-spring-2025) back onto the fashion scene. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 80% | Activity: 65% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Key Themes Behind This Trend - **Pastel Fashion:** Opportunity to disrupt the fashion industry with new designs and color palettes inspired by cotton candy colors. - **Spring Fashion:** Chance to innovate and create new pieces that incorporate floral prints and pastel colors for the upcoming season. - **Poolside Shoots:** Possibility to reimagine and redefine the concept of poolside fashion shoots for marketing campaigns and editorials. ### Where This Applies - **Fashion:** Disruptive innovation opportunities in the fashion industry to create new clothing lines centered around pastel colors and floral prints. - **Photography:** Opportunity to disrupt the photography industry by experimenting with new concepts and techniques for poolside shoots in fashion magazines. - **Magazines:** Innovative ideas for magazine layouts and editorial content featuring poolside shoots and pastel fashion trends. ## Related on Trend Hunter - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Feminine Spring Apparel Collabs](https://www.trendhunter.com/trends/femininity-in-bloom.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Playful Spring-Forward Statements](https://www.trendhunter.com/trends/marc-jacobs-charm-collection.md) - [Spring Fashion Blooms](https://www.trendhunter.com/trends/reformation-spring-2025.md) - [Dynamic Fall-Centric Fashion Shows](https://www.trendhunter.com/trends/jordanluca-1.md) - [Architecture-Inspired Handbag Capsules](https://www.trendhunter.com/trends/furla-debuts.md) - [Print-Focused Swim Lines](https://www.trendhunter.com/trends/fioretta.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md)