# Couture Carpet Campaigns The Magda Butrym Spring/Summer Advertisements Display Large Rugs By Jordy E | Published 2014-12-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/magda-butrym References: [visualoptimism.blogspot](http://visualoptimism.blogspot.ca/2014/12/antonina-petkovic-by-adam-plucinski-for.html) & [magdabutrym](http://www.magdabutrym.com) The [Magda Butrym Spring/Summer 2015 advertisements](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam) feature an assortment of [patterned, oversize rugs](https://www.trendhunter.com/trends/discorectangle). Photographer Adam Plucinski captured the visual set alongside model Antonina Petkovic who showcased the brands current assortment of upscale pieces. Large printed carpets proved to be the optimal backdrops for this collection which includes low neck lines, tattered skirts and color-blocked dresses. A subdued color palette came to the fore in each one of Plucinski's images as he captured camel, beige and ivory tones. While akin productions would opt for pale, monochromatic sets, the Magda Butrym label has instead proved that the [bold display of colors and shapes](https://www.trendhunter.com/trends/newstalgia-collection) delivers current apoparel in an engaging, eye-catching manner, drawing in fans of the label who will be eager to view this line. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 45% | Activity: 57% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Oversize Rugs:** The trend of featuring oversize rugs as visual set pieces provides opportunities for home decor brands to collaborate with fashion labels for unique promotional campaigns. - **Subdued Color Palette:** The trend of using subdued color palettes in fashion advertisements opens up opportunities for makeup and cosmetic brands to create products that complement and enhance these muted tones. - **Engaging Displays:** The trend of bold displays of colors and shapes in fashion campaigns offers opportunities for technology companies to develop interactive display solutions that capture consumer attention and increase brand engagement. ### Who This Affects Most - **Home Decor:** Home decor brands can collaborate with fashion labels to provide oversize rugs as visual set pieces, creating unique promotional campaigns for both industries. - **Makeup and Cosmetics:** Makeup and cosmetic brands can develop products that complement and enhance muted tones, catering to the fashion industry's trend of using subdued color palettes in advertisements. - **Technology:** Technology companies can create interactive display solutions to help fashion brands showcase their bold displays of colors and shapes, enhancing consumer engagement and brand visibility. ## Related on Trend Hunter - [Repurposed Runway-Style Rugs](https://www.trendhunter.com/trends/sunnei-4.md) - [Hand-Tufted Rug Collections](https://www.trendhunter.com/trends/floordrobe.md) - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [Mesmerizing Artful Patterned Rugs](https://www.trendhunter.com/trends/electtrico-collection.md) - [Floral-Inspired Home Rug Capsules](https://www.trendhunter.com/trends/magical-garden.md) - [Artful Various Rug Collections](https://www.trendhunter.com/trends/cctapis.md) - [Dynamic Flatwoven Carpet Designs](https://www.trendhunter.com/trends/matter-colection.md) - [Patterned Bright Carpet Collection](https://www.trendhunter.com/trends/newstalgia-collection.md) - [Timeless Floor Rug Collections](https://www.trendhunter.com/trends/sistine.md)