# Editorial Subscription Shops The magCulture Brick-and-Mortar Store Recently Opened in London By Rebecca Byers | Published 2016-01-05 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/magculture References: [superfuture](http://superfuture.com/supernews/london-magculture-store-opening) Launched in 2006 by Jeremy Leslie, magCulture is an editorial subscription service that recently opened up its first brick-and-mortar location in London. The intriguing move forward by magCulture reflects similar moves by e-commerce brands Casper, Warby Parker and BirchBox. Located within a 1960s high-rise in London's Clerkenwell neighborhood, the first physical magCulture shop and reflects the quirky vibe of the brand's online presence. The magCulture boutique appears like a regular newsstand from faraway, but up close, one will notice that its interior is sophisticated and feels more like a Berlin art bookstore than anything else. The stylish interior features black shelves lined with high-quality magazines and only magazines, in addition to a handful of books on editorial design. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 18% | Activity: 27% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Editorial Subscription Shops:** Opportunity for curated subscription services to expand into physical retail spaces. - **E-commerce Retail Experiences:** Opportunity for online retailers to create unique and immersive brick-and-mortar stores. - **Magazine Curation and Design:** Opportunity for innovative approaches to curating and showcasing magazines in retail settings. ### Industries Being Reshaped - **Subscription Services:** Disruptive innovation opportunity for subscription services to blend online and offline experiences through physical stores. - **E-commerce:** Disruptive innovation opportunity for e-commerce brands to create experiential brick-and-mortar locations. - **Retail Design:** Disruptive innovation opportunity for designers to reimagine the display and curation of print media in physical retail spaces. ## Related on Trend Hunter - [Neighborhood Stationery Boutiques](https://www.trendhunter.com/trends/moleskine-1.md) - [Museum-Inspired High-Fashion Stores](https://www.trendhunter.com/trends/museuminspired-highfashion.md) - [Hybrid Gallery Shops](https://www.trendhunter.com/trends/apoc-london.md) - [Book Pile Retail Decor](https://www.trendhunter.com/trends/aesop-store-1.md) - [Vintage Homeware Shops](https://www.trendhunter.com/trends/vintage-homeware-shop.md) - [Immersive High-Fashion Retail Experiences](https://www.trendhunter.com/trends/bookstore-and-caf.md) - [Demountable Wooden Retail Spaces](https://www.trendhunter.com/trends/present-correct1.md) - [Contemporary Luxury Retail Spaces](https://www.trendhunter.com/trends/contemporary-luxury.md) - [Phygital Vintage Shops](https://www.trendhunter.com/trends/byronesque.md)