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# Mobile Standing Workstations
The Magazone Facilitates Improptu Productivity with Great Versatility

By Amelia Roblin | Published 2013-01-13 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/magazone
References: [loookindustries](http://www.loookindustries.com/en/products/item/1-default/3-magazone-stop-and-go-work-space)

Do you ever get a stroke of genius after leaving a meeting? You'd better get it written down quickly before the details disappear. The Magazone is a quirky concept that allows you to do this fairly well by offering you a [multipurpose setup](https://www.trendhunter.com/trends/the-transformer-table) for accomplishing a variety of tasks on the spot.

I couldn't imagine wanting to carry the Loook Industries product around everywhere but its [portability feature](https://www.trendhunter.com/trends/stowaway-lap-desk) is indeed appealing. Gestranius & Lahtinen intended the Magazone as a stop and go workstation. It can be folded out into a [miniature desk](https://www.trendhunter.com/trends/leandesk) with a privacy partition for important phone calls and impromptu meetings.

What you'll especially love about this object is its whimsical appearance. Assembled like an oversized music stand, the Magazone has a broad birch backboard with a pair of cast aluminum hands on either side. While using this unusual contraption, you might appear to be reading a massive newspaper to confused passers-by.

## Trend Insights (Trend Hunter)

- Score: 3.6/10
- Popularity: 60% | Activity: 41% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### What Makes This Trend Stand Out

- **Multipurpose Workstations:** Developing portable workstations with multiple functions that enable people to work on-the-go and accomplish multiple tasks efficiently, easily and quickly.
- **Privacy-enhancing Workstations:** Developing workstations that include privacy partitions to allow users to take important phone calls and engage in intimate conversations while at work on-the-go.
- **Whimsical Workstations:** Developing workstations with a unique, playful design to differentiate from ordinary workstations and appeal to younger generations that value style and aesthetic.

### Sectors Adopting This

- **Furniture:** Furniture companies have an innovative opportunity to create portable workstations with a versatile and compact design that cater to the needs of modern workers who prioritize flexibility and mobility.
- **Tech Accessories:** Tech accessory companies have an innovative opportunity to create various privacy-enhancing work accessories that allow users to take private phone calls and engage in intimate conversations while at work on-the-go.
- **Corporate Gifts:** Corporate gift companies have an innovative opportunity to gift whimsical workstations to different companies to create a fun and lively work environment and differentiate them from ordinary workstations.

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