# Mobile Magazine Subscriptions This Subscription Service is Made Easier with a Text-to-Pay Option By Vasiliki Marapas | Published 2014-11-28 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/magazine-subscription References: [boku](http://www.boku.com/ipc-media-boku-partner-innovative-text-pay-solution-offering-print-magazine-subscriptions-marie-claire-instyle-many-via/) & [boku](http://www.boku.com/) Mobile payment retailer Boku Inc. teamed up with IPC Media to offer users a [magazine subscription service](https://www.trendhunter.com/trends/subscription-management) for publications such as InStyle and Marie Claire. The subscription service is streamlined by using a text-to-pay system that makes [debit and credit cards](https://www.trendhunter.com/trends/qr-codebased-payment) a thing of the past. Users simply text a keyword to a number, after which they must complete a web registration. The charge will either be included in the carrier bill, or be withdrawn from Boku's prepaid balance. The innovative text-to-pay system is a solution that will help integrate magazines and subscription services into the digital realm, particularly mobile. It makes subscribing a quick and easy process, not to mention one that will appeal to younger, mobile-savvy customers. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 33% | Activity: 45% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Digital Magazine Subscriptions:** The text-to-pay system streamlines the subscription process, making it quick and easy for customers to subscribe to digital magazines. - **Mobile Payment Solutions:** The integration of mobile payment options opens up new opportunities for innovative subscription services and seamless transactions. - **Mobile Commerce:** The text-to-pay system taps into the growing trend of mobile commerce, catering to the preferences of mobile-savvy customers. ### Who This Affects Most - **Publishing:** The digital magazine subscription service disrupts the traditional publishing model, offering a more accessible and convenient way for customers to access magazines. - **Fintech:** The text-to-pay system revolutionizes the payment landscape, creating opportunities for fintech companies to develop innovative mobile payment solutions. - **Telecommunications:** The integration of magazine subscriptions into carrier bills offers telecommunications companies a chance to enhance their services and cater to customer preferences. ## Related on Trend Hunter - [Instant Messaging Payment Solutions](https://www.trendhunter.com/trends/pay-by-text.md) - [In-App Subscription-Canceling Features](https://www.trendhunter.com/trends/inapp-subscriptioncanceling.md) - [Subscription-Based ROI Codes](https://www.trendhunter.com/trends/cashfree-payments.md) - [Text-to-Pay Prescription Services](https://www.trendhunter.com/trends/emporos-patient-pay.md) - [Creator-Connecting Texting Apps](https://www.trendhunter.com/trends/creatorconnecting-texting-app.md) - [Streamlined Holiday Shopping](https://www.trendhunter.com/trends/yes-more-co.md) - [SMS Commerce Services](https://www.trendhunter.com/trends/klaviyo-1.md) - [Text Message Shopping Services](https://www.trendhunter.com/trends/textual.md) - [BNPL Shopping Subscriptions](https://www.trendhunter.com/trends/klarna-4.md)