ILove Magazine is a 32 page A7 magazine with 10 pages of advertising per issue and a bottle based circulation of 300,000 per month. Hmm.. Just when I was starting to get proud of Trend Hunter, I see that bottle magazines are IN. Does that mean that online magazines are out? snap.
Implications - ILove Magazine definitely earns points for originality, and that is something that will help it stand out to consumers. There are literally dozens of magazines out there that struggle to set themselves apart from their competitors, but the ILove magazine is the first of its kind to take such a dramatically inventive approach to the way magazines are packaged and presented.