# Spherical Rainbow Racks Niels Kjeldsen's Magazine Globe is a Sculptural Holder By Meghan Young | Published 2012-01-25 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/magazine-globe References: [yankodesign](http://www.yankodesign.com/2012/01/23/display-your-magazines) & [niels-kjeldsen.dk](http://www.niels-kjeldsen.dk/) Books and magazines are becoming more decorative than informative or practical, and the [Magazine Globe](https://www.trendhunter.com/trends/stevie-williams1) embraces this slow transition by putting periodical publications on display in a tastefully playful way. As its name suggests, the Magazine Globe takes on a spherical shape. What the name doesn't divulge is its colorful array and slotted spots that give the magazines it stores a [sculptural aesthetic](https://www.trendhunter.com/trends/inbetween-umbrella). Conceived by Denmark-based designer Niels Kjeldsen, the Magazine Globe is specifically designed for reception areas. Nevertheless, modern homes can certainly benefit from this [artistic magazine holder](https://www.trendhunter.com/trends/shelf-life) as well. The Magazine Globe boasts a smart, eco-friendly packaging. It is shipped in a compact cylindrical tube, made possible since this magazine rack can be flattened conveniently for easy storage. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 13% | Activity: 21% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Decorative Magazine Displays:** The rise in decorative and aesthetically pleasing magazine displays creates opportunities for designers and retailers to create unique and stylish products. - **Eco-friendly Packaging:** Sustainable and eco-friendly packaging presents an opportunity for manufacturers to appeal to environmentally conscious consumers. - **Playful Minimalism:** There is a growing trend towards combining playful and minimalist design, as seen in the Magazine Globe's colorful yet simple aesthetic. ### Where This Applies - **Home Decor:** Home decor businesses can capitalize on the Magazine Globe's popularity by creating their own creative and visually appealing magazine display products. - **Printing and Publishing:** There is an opportunity for publishers and printing companies to promote their magazines as works of art, rather than simply sources of information. - **Sustainable Packaging:** Manufacturers in the packaging industry can innovate and create more eco-friendly packaging solutions, such as the Magazine Globe's compact and flattened shipping tube. ## Related on Trend Hunter - [Tubular Literature Storage Racks](https://www.trendhunter.com/trends/interspace-magazine-rack.md) - [Book-Storing Side Tables](https://www.trendhunter.com/trends/bookgroove-bookrack.md) - [Twisting Donut-Shaped Bookshelves](https://www.trendhunter.com/trends/hullabaloo-bookshelf.md) - [Modernized Old-Fashioned Side Tables](https://www.trendhunter.com/trends/union-side-table.md) - [Magsafe Phone Stand Concepts](https://www.trendhunter.com/trends/orbit-phone.md) - [Magnetic Document-Holding Lamps](https://www.trendhunter.com/trends/holder-desk-lamp.md) - [Abstract Jigsaw-Like Shelving](https://www.trendhunter.com/trends/spectator-shelf.md) - [Stackable Tower Workstation Organizers](https://www.trendhunter.com/trends/cyl-desk-organizer.md) - [Toy Block-Inspired Wooden Bookshelves](https://www.trendhunter.com/trends/rotating-picture-book.md)