# Filter-Centered Celebrity Editorials Willow Smith Was the Focus of GARAGE Magazine App's Issue By Riley von Niessen | Published 2016-09-08 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/magazine-app References: [highsnobiety](http://www.highsnobiety.com/2016/09/08/willow-smith-garage-magazine-interactive-cover/) & [garagemag](http://garagemag.com/garage-magazine-app/) Willow Smith has added to her portfolio of editorials with a feature from the GARAGE Magazine app -- which it invites readers to download so that they can see the celebrity transform by way of [Snapchat](https://www.trendhunter.com/trends/nyx-beauty-bestie) filters. Partnering with the social media platform, GARAGE depicts the eccentric daughter of Will Smith in some of the most popular filters in recent times -- the dog, rainbow, mermaid and cat filter all included. By releasing the issue through the GARAGE Magazine app, the contemporary publication looks to appeal to the [Generation Z and Millennial consumers](https://www.trendhunter.com/trends/tryon-haul-lens) who follow the star. In addition to this, the Willow Smith editorial also works to promote a Snapchat filter of her own, titled 'New Age.' By using the GARAGE Magazine app, consumers are able to transform themselves with the filter. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 95% | Activity: 89% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### Key Themes Behind This Trend - **Snapchat Filter Celebrities:** Opportunity for brands and publications to collaborate with celebrities to create editorial content featuring popular Snapchat filters. - **Mobile App Collaborations:** Increasing trend of publications partnering with social media platforms to release exclusive content through mobile apps, targeting younger generations. - **Generation Z Marketing:** Growing demand for marketing strategies that cater to the Generation Z and Millennial consumers, through unique and interactive experiences. ### Where This Applies - **Publishing Industry:** Publishers can explore collaborations with social media platforms and celebrities to create engaging and interactive editorial content. - **Social Media Industry:** Opportunity for social media platforms to partner with publications and celebrities to offer exclusive content and drive user engagement on their apps. - **Marketing Industry:** Marketers can capitalize on the popularity of Snapchat filters and create innovative marketing campaigns targeting Generation Z and Millennial consumers. ## Related on Trend Hunter - [Celebrity Fragrance Campaigns](https://www.trendhunter.com/trends/dior-addict-1.md) - [Product-Integrated Filters](https://www.trendhunter.com/trends/nyx-beauty-bestie.md) - [Intergenerational Fashion Series](https://www.trendhunter.com/trends/gapstudios-fw25.md) - [Literary Influencer Platforms](https://www.trendhunter.com/trends/library-science.md) - [Voice-Activated Face Filters](https://www.trendhunter.com/trends/voiceactivated-face-filters.md) - [Ultra-Femme Phone Accessories](https://www.trendhunter.com/trends/wildflower-cases.md) - [Youth-Focused Social Campaigns](https://www.trendhunter.com/trends/claires-2.md) - [Nostalgic Fashion Capsules](https://www.trendhunter.com/trends/throwback-collection.md) - [GenAI Fashion Lenses](https://www.trendhunter.com/trends/sponsored-ai-lens-on-snapchat.md)