# Hotspot-Emitting Magazine Ads Microsoft's New 'Office 365' Ad Produces Free Internet By Alexander Lam | Published 2013-05-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/magazine-ads References: [springwise](http://www.springwise.com/magazine-ad-offers-free-wifi-readers/) In an effort to promote Microsoft's 'Office 365' software, a magazine ad with Wi-Fi capabilities was released. Placed in a small number of Forbes magazines, the ad included a thin fully functioning router and battery pack. The free Internet connection emitted by the router was provided by T-Mobile and lasted for 15 days. Office 365 is a subscription service that allows users to access Microsoft's software from the cloud. The ad was intended to highlight the service's functionality and ease of use through the Internet. With a free 15 day connection, potential consumers could try out Office 365 and get a feel for how useful it is. This advertisement campaign is amazing because it merges old technology with new. By integrating advanced technology with print ads, Microsoft has added a new dimension to a traditional form of advertising. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 20% | Activity: 52% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Integrated Advertising Technology:** The integration of advanced technology with traditional print ads presents opportunities for disruptive innovation in the advertising industry. - **Promotional Wi-fi Capabilities:** The use of magazine ads with Wi-Fi capabilities opens up possibilities for disruptive innovation in the marketing and promotions sector. - **Cloud-based Software Subscription:** The promotion of cloud-based software subscriptions through magazine ads provides disruptive innovation opportunities in the software industry. ### Sectors Adopting This - **Advertising:** The integration of advanced technology with traditional print ads presents disruptive innovation opportunities in the advertising industry. - **Marketing and Promotions:** The use of magazine ads with Wi-Fi capabilities opens up possibilities for disruptive innovation in the marketing and promotions sector. - **Software:** The promotion of cloud-based software subscriptions through magazine ads provides disruptive innovation opportunities in the software industry. ## Related on Trend Hunter - [Sponsored In-Flight Wi Fi Perks](https://www.trendhunter.com/trends/sponsored-in-flight-wi.md) - [Charged Phone Ads](https://www.trendhunter.com/trends/apples-miss-you.md) - [Groundbreaking AR Posters](https://www.trendhunter.com/trends/windooh.md) - [Food Truck Billboards](https://www.trendhunter.com/trends/food-truck-billboard.md) - [Free Inflight Wi-Fi Perks](https://www.trendhunter.com/trends/free-inflight-wi.md) - [Smartphone Seating Campaigns](https://www.trendhunter.com/trends/samsung-galaxy-z-flip-4-promotion.md) - [Satellite-Connected Hotspots](https://www.trendhunter.com/trends/glocalme-meowgo-g50-max.md) - [Mixed-Reality Cola Billboards](https://www.trendhunter.com/trends/3d-coca-cola-billboard.md) - [Hyperconnected Townhouses](https://www.trendhunter.com/trends/house-of-fibre.md)