# Solar-Powered Print Ads Nivea Magazine Ad Charges Your Smartphone and Devices Via the Sun By Ryan Fowler | Published 2013-05-31 | Updated 2013-06-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/magazine-ad References: [adweek](http://www.adweek.com/adfreak/solar-panel-inside-nivea-print-ad-generates-power-charge-your-cell-phone-149882) [Nivea](https://www.trendhunter.com/trends/nivea-sun) has just released a magazine ad that has a [solar panel and charges your Smartphone](https://www.trendhunter.com/trends/anker-nano-charger). The magazine ad is a print ad in a popular Brazilian magazine that uses solar power to charge the reader's cell phones. This is a huge breakthrough for many; incorporating technology and [interactive into print](https://www.trendhunter.com/trends/scratchandsniff-ooh-campaign) could be a saving grace for the dying medium. Giovanni and Draftfcb in São Paulo, Brazil have developed the magazine ad. This special ad includes a wafer-thick solar panel and phone plug. This has been executed to promote the Nivea Sun line of skincare products; definitely a great way to get noticed. The print ad ran in Brazilian magazine Veja Rio, this will surely spark loads of creative print executions in the near future. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 62% | Activity: 98% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Interactive Print Ads:** The use of technology and interactive features in print ads can revitalize the medium and provide new opportunities for engagement with consumers. - **Solar-powered Ads:** Utilizing solar power in ads presents companies with an innovative and environmentally-friendly way to promote their products. - **Mobile Device Charging Ads:** Incorporating phone charging capabilities in ads could be a unique and practical way to attract consumers' attention and create engagement opportunities. ### Industries Being Reshaped - **Advertising:** The advertising industry can incorporate these trends to create more engaging, environmentally-friendly, and practical ad campaigns for their clients. - **Solar Energy:** The integration of solar power technology in ads could create new business opportunities for the solar energy industry. - **Print Media:** Interactive and innovative features in print ads can attract more readership and advertisers, potentially revitalizing the struggling print media industry. ## Related on Trend Hunter - [Solar-Powered Oral Care Devices](https://www.trendhunter.com/trends/quip-solar-battery-charger.md) - [Energy-Saving Beer Campaigns](https://www.trendhunter.com/trends/ad-that-saves-energy.md) - [Photosensitive Book Experiences](https://www.trendhunter.com/trends/the-outside-book.md) - [Sun-Framing Billboards](https://www.trendhunter.com/trends/daily-dose-of-vitamin-d.md) - [Urban Solar Charging Benches](https://www.trendhunter.com/trends/perovia.md) - [Grid-Connected Pavilions](https://www.trendhunter.com/trends/solar-electric-pavilion.md) - [Solar-Powered Wireless Headphones](https://www.trendhunter.com/trends/rpt02-sol-headphones.md) - [Solar-Powered Headphones](https://www.trendhunter.com/trends/rpt02-sol.md) - [Solar-Powered Blankets](https://www.trendhunter.com/trends/solarpowered-blanket.md)