# Dedicated Dating Show Channels MAFS Live is Channel 4’s First Free, Ad-Supported TV Service By Laura McQuarrie | Published 2023-12-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mafs-live References: [campaignlive](https://www.campaignlive.co.uk/article/channel-4-launches-channel-dedicated-24-7-reruns-married-first-sight/1850268) [Channel 4](https://www.trendhunter.com/trends/lidl-batch-from-scratch) is launching MAFS Live as its first free and ad-supported television service in the UK and it's a channel entirely dedicated to sharing non-stop, all-hours reruns of Married at First Sight. MAFS Live will air episodes from series six to eight of the hit [dating show](https://www.trendhunter.com/trends/tinder-5) around the clock, and it will be made available via the Channel 4 BVOD service for two months through web browsers, mobile devices and tablets. The intention behind the launch of this channel is to "gauge viewer appetite for the FAST format," according to the UK broadcaster, and there's the potential for more [free advertising-supported streaming television](https://www.trendhunter.com/trends/pluto-tv) (FAST) services to be offered in the future. As part of this pilot period, Channel 4 will be gathering insights on viewer engagement, views and user behavior. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 9% | Activity: 17% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Romance](https://www.trendhunter.com/romance) ## Key Themes ### Key Themes Behind This Trend - **Free Advertising-supported Television:** The launch of MAFS Live as a free and ad-supported television service by Channel 4 in the UK indicates a trend towards offering more FAST services. - **All-hours Reruns:** The dedicated dating show channel, MAFS Live, which airs non-stop, all-hours reruns of Married at First Sight, taps into the trend of providing continuous content to cater to viewer preferences. - **Web and Mobile Streaming:** The availability of MAFS Live through web browsers, mobile devices, and tablets highlights the trend of making content accessible on multiple digital platforms. ### Where This Applies - **Broadcasting:** The launch of MAFS Live by Channel 4 reflects disruptive innovation opportunities in the broadcasting industry, exploring new ways to engage viewers through dedicated channels and ad-supported models. - **Streaming Services:** The introduction of MAFS Live as a free and ad-supported television service signifies potential disruptive innovation opportunities within the streaming services industry, particularly in the realm of continuous content and viewer engagement. - **Digital Platforms:** The provision of MAFS Live through web browsers, mobile devices, and tablets suggests disruptive innovation opportunities within the digital platforms industry, enhancing accessibility and user experience. ## Related on Trend Hunter - [FAST News Channels](https://www.trendhunter.com/trends/talktv.md) - [European FAST Football Channels](https://www.trendhunter.com/trends/rakuten-tv.md) - [Ad-Supported FAST Channels](https://www.trendhunter.com/trends/sling-tv-1.md) - [Free-of-Charge Live Sports Channels](https://www.trendhunter.com/trends/roku-sports-channel.md) - [Streaming Shopping Channels](https://www.trendhunter.com/trends/qvc-and-hsn-on-philo.md) - [Dedicated Anime Streaming Channels](https://www.trendhunter.com/trends/sailor-moon-channel.md) - [Affordable Family TV Services](https://www.trendhunter.com/trends/vizio.md) - [German Sports Channels](https://www.trendhunter.com/trends/wedotv.md) - [Streaming Service Channel Expansions](https://www.trendhunter.com/trends/roku-live.md)