# Stylish All-Terrain Sneakers HOKA Has Released an Updated Mafate Speed Sneaker Dubbed 'Origins' By Niko Pajkovic | Published 2022-01-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mafate-speed References: [hypebeast](https://hypebeast.com/2022/1/hoka-one-one-matafe-speed-2-origins-release-info) & [hoka](https://www.hoka.com/en/us/) French footwear brand HOKA ONE ONE has unveiled a limited-edition version of its popular Mafate Speed silhouette, marking the label's first drop of 2022. The new version of the [trail sneaker](https://www.trendhunter.com/trends/hoka-mafate-speed-4-lite) maintains much of the original's technical functionality. For example, it too boasts high-tech cushioning that is purpose-built for movement over diverse terrain. However, the limited-edition model, dubbed 'Origins,' delivers a handful of notable updates. For example, the silhouette arrives in a unique 'Eggnog/Oxford Tan' colorway and comes equipped with a deep Active Foot frame for [additional support](https://www.trendhunter.com/trends/hoka-mafate-x-hike). Moreover, the sneaker features a new meta-rocker underfoot for even smoother stride transitions through the gait cycle. For those interested, the Mafate Speed 2 'Origins' are now available to buy on the HOKA ONE ONE webstore, where they retail for £150. Image Credit: Hoka One One ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 64% | Activity: 15% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Why This Trend Is Growing - **All-terrain Footwear:** Footwear brands are expanding their product lines to cater to consumers' needs related to movement over diverse terrain. - **Limited-edition Drops:** Limited-edition drops are becoming an increasingly popular marketing strategy among companies to generate hype and increase sales. - **Technical Functionality:** Consumers demand innovative technological solutions that provide comfort and support, leading to footwear companies investing more heavily in research and development. ### Industries Being Reshaped - **Footwear:** Footwear brands are investing in research and development to create specialized products for diverse terrains. - **E-commerce:** E-commerce platforms are providing a convenient and accessible platform for brands to sell their products globally. - **Marketing:** Marketing agencies are working with brands to develop limited-edition drops that create hype and boost sales. ## Related on Trend Hunter - [Updated Collaborative Tech Sneakers](https://www.trendhunter.com/trends/mafate-speed-2-sneaker.md) - [Vibrantly Designed Trail Sneakers](https://www.trendhunter.com/trends/speedgoat-2.md) - [Spring-Ready Technical Sneakers](https://www.trendhunter.com/trends/mafate-speed-4-lite.md) - [Dynamic Golden-Tinged Sneakers](https://www.trendhunter.com/trends/mafate-three2-1.md) - [Neon-Hued Trail Sneakers](https://www.trendhunter.com/trends/hoka-speedgoat-2.md) - [Stylish Collaborative Trail Sneakers](https://www.trendhunter.com/trends/lite-stsfy.md) - [Ultra-Long Run Sneaker Styles](https://www.trendhunter.com/trends/hoka-mafate-5.md) - [Translucent Trail-to-Street Sneakers](https://www.trendhunter.com/trends/hoka-mafate-speed-4-lite.md) - [Collaborative Trail-Ready Runners](https://www.trendhunter.com/trends/mafate-speed-4-lite-stsfy.md)