# Metabolic Wellness Systems Maeva Helps GLP-1 Users Bridge Nutritional Gaps By Laura McQuarrie | Published 2026-01-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/maeva References: [finance.yahoo](https://finance.yahoo.com/news/maeva-launches-science-backed-nutrition-150000128.html) & [maeva.co](https://maeva.co/collections)  Maeva is a new, direct-to-consumer metabolic wellness brand that launched with a first-of-its-kind nutrition system designed for people using [GLP-1](https://www.trendhunter.com/trends/evolv-glp1) medications. This science-backed nutrition line was tailor-made to support consumers encountering changes related to appetite suppression and overall nutrition as a result of using GLP-1 prescriptions—as it stands, about 12% of adults (approximately 30 million people) in the United States are currently using GLP-1 medications. Co-founder Steven Neiger says, "Maeva was born out of personal experience. After taking [GLP-1s](https://www.trendhunter.com/trends/advanced-nutritional-shake), I saw firsthand how easy it was to lose weight while also losing muscle, energy, and overall balance. The medication worked, but the nutrition support didn't exist so we set out to build what was missing." The Starter [Kit](https://www.trendhunter.com/trends/malibu-mango-smoothie-kit) aims to fill nutritional gaps, support digestive comfort, and provide muscle support with protein and creatine using gender-specific nutrition shakes and targeted boosters. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 61% | Activity: 64% | Freshness: 64% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Personalized Nutrition Systems:** Personalized nutrition systems are emerging to cater specifically to the needs of users on medical treatments, providing customized solutions for restoring nutritional balance. - **Direct-to-consumer Wellness Products:** The rise of direct-to-consumer wellness products offers consumers immediate access to tailor-made health solutions without the need for intermediary channels. - **Integrated Health Solutions:** Innovative integrated health solutions are being developed to augment the efficacy of pharmaceuticals by addressing supplementary needs like nutrition and muscle maintenance. ### Sectors Adopting This - **Health and Wellness:** The health and wellness industry is rapidly evolving with the inclusion of metabolic wellness systems specifically designed to complement medical treatments. - **Nutrition Supplements:** Nutrition supplements are diversifying, integrating science-backed formulations to fill gaps for those undergoing specific medical therapies. - **Telehealth and E-commerce:** Telehealth and e-commerce industries are converging as new metabolic wellness brands offer online access to personalized nutrition regimes. ## Related on Trend Hunter - [GLP-1 Support Drinks](https://www.trendhunter.com/trends/no-worries-glp1-support-beverage.md) - [Craving Control Patches](https://www.trendhunter.com/trends/crave-control-patches.md) - [Photo-Based Nutrition Trackers](https://www.trendhunter.com/trends/caloria.md) - [GLP Booster Patches](https://www.trendhunter.com/trends/glp-booster-patch.md) - [Celebratory Protein-Packed Burritos](https://www.trendhunter.com/trends/swole-chick-burrito.md) - [Low-Sugar High-Protein Bars](https://www.trendhunter.com/trends/lowsugar-highprotein-bars.md) - [Medically Tailored Meals](https://www.trendhunter.com/trends/nimbus-meals-by-snap-kitchen.md) - [Nutritious Cheese Curds](https://www.trendhunter.com/trends/natural-cheese-curds.md) - [GLP-1 Support Partnerships](https://www.trendhunter.com/trends/atkins-and-heather-gay.md)