# Complete Lip Care Collections Maed Shares Start-to-Finish Lip Products from Scrubs to Bold Color By Laura McQuarrie | Published 2024-09-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/maed References: [glossy.co](https://www.glossy.co/pop/creator-denise-vasi-introduces-lip-care-brand-maed/)  Maed is a new venture from Denise Vasi and it is set to introduce itself to the world with four products: Reveal Lip Polish; Reset Lip Serum; Revive Day + Night Lip Balm; and Signature Lip Pigment in Ritual [Red](https://www.trendhunter.com/trends/opi-celebrated) in the founder's trademark shade. The brand specializing in "decadent lip care for daily wear" and [start-to-finish lip care routines](https://www.trendhunter.com/trends/lip-basting) was inspired by Vasi's experience on the VH1 TV show Single Ladies. In an interview with Glossy, Vasi said, "I wore a red lip, and every time [I made out in a scene], I’d have to take it off and put it back on in between the scenes. I was stripping my lips." Although Vasi received support and mentorship through [Sephora’s](https://www.trendhunter.com/trends/mini-color-care) Accelerate program, the brand plans to initially sell direct-to-consumer for its first year to address customer feedback. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 21% | Activity: 23% | Freshness: 29% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Holistic Lip Care Routines:** Maed's start-to-finish lip care collections offer comprehensive products that seamlessly transition from care to color, catering to consumers' demand for all-in-one beauty solutions. - **Celebrity-inspired Beauty Brands:** Denise Vasi's new venture capitalizes on her visibility and personal brand, mirroring a growing trend where celebrities leverage their fame to establish beauty lines with unique backstories. - **Direct-to-consumer Beauty:** By choosing a direct-to-consumer model initially, Maed focuses on building a close relationship with customers and leveraging feedback for product refinements, representing a shift from traditional retail channels. ### Industries Being Reshaped - **Beauty and Personal Care:** The beauty and personal care industry is seeing a rise in niche brands like Maed that provide specialized products tailored to specific beauty routines. - **Celebrity-endorsed Products:** Industries focusing on celebrity-endorsed products are experiencing growth as personalities like Denise Vasi introduce relatable yet aspirational brand narratives. - **E-commerce and Direct Sales:** The e-commerce and direct sales industry benefits from brands like Maed that initially sell direct-to-consumer, utilizing data-driven strategies to meet consumer preferences and enhance product offerings. ## Related on Trend Hunter - [Lip-Softening Balms](https://www.trendhunter.com/trends/le-chouchou.md) - [Nourishing Lip-Prepping Products](https://www.trendhunter.com/trends/rinna-beauty-1.md) - [Mood-Boosting Lip Treatments](https://www.trendhunter.com/trends/lip-wellness.md) - [Solid Serum Lip Tints](https://www.trendhunter.com/trends/solid-serum-lip-tint.md) - [Mood-Boosting Lip Treatments](https://www.trendhunter.com/trends/peptide-lip-treatment.md) - [Advanced Mini Lip Balms](https://www.trendhunter.com/trends/mini-color-care.md) - [Skin-Caring Lip Treatments](https://www.trendhunter.com/trends/glycolide-lipid-repair.md) - [Minimalist Multi-Benefit Lip Balms](https://www.trendhunter.com/trends/the-lip-balm.md) - [Healing Lip Serums](https://www.trendhunter.com/trends/minori-lip-serum.md)