# Regal Visual Spring Capsules UNDERCOVER Pays Tribute to Its MADSTORE Locations in Its Latest Range By Amy Duong | Published 2018-04-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/madstore References: [highsnobiety](https://www.highsnobiety.com/p/undercover-madstore-capsule-buy/) & [undercoverism](http://www.undercoverism.com/) Japanese imprint label UNDERCOVER delivers its latest Spring/Summer 2018 collection in celebration of all its MADSTORE locations. The label's latest drop is exclusively in conjunction with the retail locations, launching a series of goods adorned with graphics honoring MADSTORE. The new seasonal collection is comprised of staple pieces including crewneck sweaters, [graphic t-shirts](https://www.trendhunter.com/trends/one-on-one-collection), and [coach jackets](https://www.trendhunter.com/trends/clot-x-neighborhood). Some of the graphics that adorn the garments include a typographic "MAD" branding throughout the entire range, a visual of a cartoon girl praying whilst holding a teddy bear, and a beat motif. The color palette is simple, with hues of black, white, maroon, and blue.The standout item in the [new capsule](https://www.trendhunter.com/trends/kowga-x-union-tokyo) is without a doubt the coach jacket, with biblical imagery on the back alongside a "MAD" imprint. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 10% | Activity: 3% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Localized Collaboration:** The trend of brands collaborating with specific locations or stores opens up opportunities for unique and personalized product offerings. - **Graphic Branding:** The use of bold and distinctive graphics on apparel allows brands to create eye-catching designs that attract consumers. - **Religious Imagery:** Incorporating religious imagery in fashion collections presents an opportunity for brands to explore cultural and spiritual themes. ### Who This Affects Most - **Apparel:** The apparel industry can leverage localized collaborations and graphic branding to create limited-edition collections that resonate with customers. - **Retail:** Retailers can capitalize on the trend of localized collaborations by partnering with brands to offer exclusive products that drive foot traffic to their stores. - **Fashion:** The fashion industry can explore the use of religious imagery in collections to create thought-provoking and visually impactful designs. ## Related on Trend Hunter - [Sportswear Capsule Collection](https://www.trendhunter.com/trends/champion-x-undercover.md) - [Fall-Centric Dynamic Fashion Capsules](https://www.trendhunter.com/trends/undercover-5.md) - [Collaborative Technical Apparel Capsule](https://www.trendhunter.com/trends/undercover-and-the-north-face.md) - [Weatherized Collaborative Collections](https://www.trendhunter.com/trends/soukuu-collaboration.md) - [Film-Inspired Graphic Streetwear](https://www.trendhunter.com/trends/one-on-one-collection.md) - [Monochromatic Mascot-Themed Collections](https://www.trendhunter.com/trends/undercover-3.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Denim Collaboration Capsule](https://www.trendhunter.com/trends/freaks-store-and-umbro.md) - [Seasonal Co-Ord Streetwear Capsules](https://www.trendhunter.com/trends/special-release.md)