# Feline Posing Celebs Photographer Heiko Richard Captures a Fantastic Mads Mikkelsen Photoshoot By Mesel Isaac | Published 2013-12-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mads-mikkelsen-photoshoot References: [behance.net](http://www.behance.net/gallery/MADS-MIKKELSEN/11225789) & [heiko-richard](http://www.heiko-richard.com/site/) Berlin-based photographer Heiko Richard has done a stunning Mads Mikkelsen photoshoot in an editorial for L'Officiel Hommes Magazine. The famous Danish actor–who is better known to American audiences as the [villain](https://www.trendhunter.com/trends/saint-mxxxxxx) 'Le Chiffre' in the James Bond reboot Casino Royale and most recently portraying Hannibal Lecter in the [NBC](https://www.trendhunter.com/trends/scentbird-x-grosse-pointe-garden-society-collection) series Hannibal–looks at ease and oddly playful in these photos. Though maybe it's because he's currently portraying the most famous cannibal on TV but it feels like their is something sinister brewing just below the surface of these photos, regardless Mads [playful interaction with a cat](https://www.trendhunter.com/trends/mr-jones-watches-feline-fine) in the first two photographs ads a flair of whimsy, to these beautifully staged shots. In his Mads Mikkelsen photoshoot, Heiko Richard is able to get the best out of his subject by not simply playing to their strength but by showing them in a new light. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 78% | Activity: 47% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Cat-celebrity Interaction:** Opportunity for brands to capitalize on the popularity of celebrities posing with cats, creating unique and playful marketing campaigns. - **Whimsical Staged Photography:** Potential for photographers to explore the combination of whimsy and carefully staged shots to create visually captivating images. - **Creative Celebrity Portraits:** Innovative approaches to celebrity photography that challenge traditional portrayals and capture subjects in a new light. ### Industries Being Reshaped - **Fashion and Lifestyle:** Fashion brands can collaborate with photographers to create editorial campaigns that feature cat-celebrity interactions, tapping into the appeal of both fashion and pets. - **Advertising and Marketing:** Advertising agencies can develop visually striking campaigns that incorporate whimsical staged photography, helping brands stand out from the crowd and engage consumers. - **Entertainment and Media:** Media outlets can commission creative celebrity portraits that challenge conventions and captivate audiences, creating buzz and generating increased interest in celebrities. ## Related on Trend Hunter - [Cat-Starred Watch Campaigns](https://www.trendhunter.com/trends/big-bang-watch.md) - [Mischievous Feline Food Campaigns](https://www.trendhunter.com/trends/its-great-to-be-a-cat-campaign.md) - [Exquisitely Artistic Vase Collections](https://www.trendhunter.com/trends/so-many-dreams.md) - [Redefined Masculinity Branding](https://www.trendhunter.com/trends/tough-guys-soft-sweaters.md) - [Exclusive Movie-Inspired Cameras](https://www.trendhunter.com/trends/movie-inspired-camera.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Villain-Inspired Graphic Streetwear](https://www.trendhunter.com/trends/saint-mxxxxxx.md) - [Oppositional Mantra Timepieces](https://www.trendhunter.com/trends/mr-jones-watches-feline-fine.md) - [Cityscape-Like Cat Furniture](https://www.trendhunter.com/trends/mocats.md)