# Moral Lessons From Animals Madrid Zoo: How to Be People By Ayman | Published 2008-05-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/madrid-zoo-animals-people References: [adsoftheworld](http://adsoftheworld.com/media/print/madrid_zoo_gorilla?size=_original) This new ad campaign for the **Madrid Zoo** shows us what humans can learn from the animal kingdom. The print ads, which were created by Sra Rushmore United ad agency, Madrid, show a side-by-side portrayal of an animal and a human with a unique message explaining what we, as humans, can learn from the depicted animal. Messages include: “Elephants never abandon the elderly;” “A lion never uses his strength to humiliate another;” “When two [clans of gorillas](https://www.trendhunter.com/trends/panda-station) meet, they always avoid conflict;” “Bears don't discriminate when their young are female;” “When a [dolphin finds a hurt dolphin](https://www.trendhunter.com/trends/west-indian-manatee), he helps it stay afloat,” and “The only difference between panthers and leopards is color.” If animals try to avoid conflict, why do we as intelligent and evolved beings seem to seek it? After all, according to Braun, the only difference is a 5 minutes shave. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 47% | Activity: 5% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Moral Lessons From Animals:** Opportunity for businesses to develop campaigns promoting empathy and compassion based on the behavior of animals. ### Industries Being Reshaped - **Advertising and Marketing:** Disruptive innovation opportunity for ad agencies to create impactful campaigns emphasizing moral values inspired by animals. - **Education:** Opportunity for educational institutions to incorporate lessons on empathy and conflict resolution based on the behavior of animals. - **Animal Welfare:** Opportunity to raise awareness about animal behavior and promote conservation efforts through highlighting moral lessons from animals. ## Related on Trend Hunter - [Charity Organization Rebrands](https://www.trendhunter.com/trends/humane-world-for-animals.md) - [Pet-Powered Beauty Campaigns](https://www.trendhunter.com/trends/animal-intelligence.md) - [History-Centric Advertisements](https://www.trendhunter.com/trends/royal-ontario-museum.md) - [Animal Welfare Campaigns](https://www.trendhunter.com/trends/food-lion1.md) - [Bear Spray Education Ads](https://www.trendhunter.com/trends/sabres-frontiersman.md) - [Animal-Inspired Habitat Lip Balms](https://www.trendhunter.com/trends/endangered-animal-lip-balm.md) - [Pet-Equality Campaigns](https://www.trendhunter.com/trends/pet-ownership.md) - [Irreverent Ethical Soap Campaigns](https://www.trendhunter.com/trends/pure-rush-soap.md) - [Nature-Connected Lifestyle Campaigns](https://www.trendhunter.com/trends/go-wild.md)