# Functional Mezcal-Based Seltzers Madre Mezcal Launches Its First RTD Line, 'Desert Water' By Niko Pajkovic | Published 2022-05-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/madre-mezcal-1 References: [beveragedaily](https://www.beveragedaily.com/Article/2022/05/20/new-beverage-launches-from-gin-to-mezcal?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS) & [madremezcal](https://www.madremezcal.com/)  Artisanal mezcal brand [Madre Mezcal](https://www.trendhunter.com/trends/madre-tequila) has announced the launch of '[Desert Water](https://www.trendhunter.com/trends/desert-dust),' a new line of ready-to-drink cocktails made using the brand's hand-made Madre [Espadin](https://www.trendhunter.com/trends/mezcal-bag-in-box) mezcal spirit. With the new canned cocktails, the brand intends to make mezcal-based alcohol more accessible and approachable to consumers who have yet to try the alternative spirit. Each 12oz can of Desert Spirit features a blend of mezcal, sparkling water, real fruit flavors, and unique herbs. In addition, each can contains a 5% ABV and boasts an impressive nutritional profile thanks to its superfood-based ingredient list, which includes elements such as anti-cacti fungal cacti and adaptogenic mushrooms. Currently, the new RTD beverage is being offered in four flavors: Original, Mushroom, Grapefruit, Prickly Pear and Lemon. Image Credit: Madre Mezcal ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 49% | Activity: 74% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Mezcal-based RTD Cocktails:** Opportunity for beverage companies to explore ready-to-drink cocktails made with alternative spirits to expand reach and offer a unique drinking experience with high nutritional value. - **Adaptogenic Ingredients in Alcoholic Beverages:** Incorporating adaptogenic mushrooms and other superfoods in alcoholic beverages offer a healthy, functional twist and appeal to health-conscious consumers. - **Canned Cocktails with Unique Herbs and Fruits:** Brands can innovate canned cocktails by incorporating different fruits and herbs, offering new flavor combinations and an elevated drinking experience. ### Who This Affects Most - **Alcoholic Beverages:** Opportunity for the alcoholic beverage industry to capitalize on alternative spirits and functional ingredients to appeal to a wider audience and cater to the growing demand for healthy, premium drinks. - **Ready-to-drink Canned Beverages:** Ready-to-drink canned beverages industry has the opportunity to explore unique ingredient combinations, such as mezcal and fruit flavors, to offer a convenient, yet elevated drinking experience. - **Functional Beverages:** Functional beverages industry can incorporate adaptogenic mushrooms and other superfoods to offer consumers healthy and rejuvenating drinking options, expanding into the alternative alcohol market. ## Related on Trend Hunter - [Sparkling Canned Mezcal Cocktails](https://www.trendhunter.com/trends/canned-mezcal-cocktail.md) - [Freshly Flavored Tequila Seltzers](https://www.trendhunter.com/trends/craft-tequila-seltzer.md) - [Refreshing Canned Tequila Cocktails](https://www.trendhunter.com/trends/badwater-tequila.md) - [Mexican-Made RTD Debuts](https://www.trendhunter.com/trends/new-mix.md) - [Low-Sugar Tequila Seltzers](https://www.trendhunter.com/trends/tequila-zarpado.md) - [Margarita-Style Hard Seltzers](https://www.trendhunter.com/trends/cantina-margarita.md) - [Summer-Ready Ranch Waters](https://www.trendhunter.com/trends/ranch-water-1.md) - [Ultra-Premium Mexican Cocktails](https://www.trendhunter.com/trends/mexican-cocktails.md) - [Organic Cocktail-Inspired Drinks](https://www.trendhunter.com/trends/cocktailinspired-drinks.md)