# Squirrel-Print Style Rodents Creep Into The Madras by APC Collection By Tiana Reid | Published 2010-06-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/madras-by-apc References: [nylonmag](http://www.nylonmag.com/?section=article&parid=4709) & [apc.fr](http://www.apc.fr/) The [Madras](https://www.trendhunter.com/trends/fall-collection1) by APC lookbook contains the typical Parisian-chic simplicity that [A.P.C.](https://www.trendhunter.com/trends/apc-and-barbour) is known for. However, what quirks Jessica Ogden's casual collection up is the creep of squirrel prints. Say what? Surprisingly, the unlikely print works wonders for Madras by APC and adds some sense of humor to what sometimes is thought of as [stuffy French fashion](https://www.trendhunter.com/trends/nn07). Ogden creates the perfect mix of zaniness and prim-and-proper school girl garb. **Implications** - The Madras lookbook is filled with styles that look effortlessly chic and super comfortable. Many of the styles are fit for the working girl, but there are also items perfect for days off when your out and about town. Long pink cardigans, plaid dresses and peacock-printed tees all make an appearance in the classy APC lookbook. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 42% | Activity: 2% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Squirrel-print Style:** Opportunity for fashion brands to incorporate quirky and unexpected animal prints into their designs. ### Industries Being Reshaped - **Fashion:** Fashion brands can tap into the demand for unique and playful prints by integrating animal-inspired designs into their collections. ## Related on Trend Hunter - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Alpine-Inspired Fashion Collections](https://www.trendhunter.com/trends/madewell-the-chalet-shop.md) - [Nature-Inspired Streetwear Capsules](https://www.trendhunter.com/trends/the-fruit-stand-1.md) - [Gingham-Forward Apparel Edits](https://www.trendhunter.com/trends/maison-amorys-gingham-edit.md) - [Sustainable Children’s Clothing](https://www.trendhunter.com/trends/girls-mouse-pocket-cardigan.md) - [Motorsport-Inspired Capsules](https://www.trendhunter.com/trends/aap-rocky-x-puma.md) - [Gritty Rodent-Inspired Boots](https://www.trendhunter.com/trends/ratboot.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Elevated Collaborative Fashion Capsules](https://www.trendhunter.com/trends/apc-and-barbour.md)