# Catastrophic Concert Mishaps Madonna's 'Sticky & Sweet' Stage Collapse Kills One By Marissa Brassfield | Published 2009-07-16 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/madonna-sticky-sweet-stage-collapse References: [news.bbc](http://news.bbc.co.uk/2/hi/europe/8154643.stm) & [google](http://www.google.com/hostednews/afp/article/ALeqM5jKz4VHBYNapoSHo2Ue0ggWg03HGg) Less than an hour ago, reports of Madonna's 'Sticky & Sweet' stage set collapse in Marseilles, France surfaced; the tragic accident has left one person dead and at least six injured. Madonna's 'Sticky & Sweet' stage collapse came as workers were preparing the set for a Sunday concert. The concert has since been canceled. **Implications** - Musicians are increasingly adopting [high-tech stage sets](https://www.trendhunter.com/trends/hard-rock-live-ottawa) to [attract concertgoers](https://www.trendhunter.com/trends/hot-seats); season after season, stars continually attempt to one-up each other. Unfortunately, the physical and technical limitations of setting up elaborate stages night after night come with a toll. This stage set collapse, which left several technicians dead or injured, put a major damper on [Madonna's tour](https://www.trendhunter.com/trends/lego-ideas-eras-tour-poster) and caused the star to take a major PR hit. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 43% | Activity: 26% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Key Themes Behind This Trend - **Concert Safety Technology:** The development of new technologies to improve the safety of concertgoers and workers in the music industry. - **Sustainable Stage Design:** The creation of eco-friendly stage sets and equipment for live performances. - **Virtual Concerts:** The expansion of virtual concerts and live streaming technology for musicians to perform from a safe, controlled environment. ### Where This Applies - **Music Industry:** The music industry needs to prioritize the safety of performers, crew, and audiences through the use of advanced safety technology. - **Stage Design Industry:** The stage design industry should consider the development of sustainable stage designs and equipment that are safer for workers and the environment. - **Live Streaming Industry:** The live streaming industry can collaborate with musicians to bring safer, virtual concert experiences to audiences around the world. ## Related on Trend Hunter - [Inflatable-Orb Stage Set Designs](https://www.trendhunter.com/trends/whomadewho.md) - [Airborne Concert Halls](https://www.trendhunter.com/trends/arka-nova.md) - [Beautifying Pre-Concert Pop-Ups](https://www.trendhunter.com/trends/break-in-case-of-glamergency.md) - [App-Assistive Concert Discoveries](https://www.trendhunter.com/trends/concert-discovery-feature.md) - [Dynamic Miniature Music Stages](https://www.trendhunter.com/trends/future-fan-stage.md) - [Concert-Producing Music Speakers](https://www.trendhunter.com/trends/stagespeaker.md) - [Portable Pop-Up Performance Stages](https://www.trendhunter.com/trends/popup-stage.md) - [Unique Illuminated Performances](https://www.trendhunter.com/trends/candlelight.md) - [Rock Band-Supporting Soccer Leagues](https://www.trendhunter.com/trends/uefa-champions-league.md)