# 80s Pop Icon Lines The Madonna Material Girl Collection is Studded with Fashion's Past By Tiana Reid | Published 2010-07-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/madonna-material-girl References: [refinery29](http://www.refinery29.com/madonnas-material-girl-collection-for-macys-isnt-as-bad-as-we-thought-itd-be.php) & [materialgirlcollection](http://materialgirlcollection.com/blog/) The face of the label, Madonna's daughter Lourdes, is so totally into the eighties, which is surely evident in the Madonna Material Girl Collection for [Macy's](https://www.trendhunter.com/trends/private-label-apparel). The sketches were released last week, but check out the photographic ensembles from the collection in the gallery. The Madonna Material Girl collection is essentially everything you would expect: hair ties, crop tops, blazers, chains, studs, lace, frilly mini skirts, and an overall mix of hardcore meets girly-girl. **Implications** - With the contemporary retro revival overtaking North American, European and Asian societies, many people are reverting back to the styles of famous icons from the past like Michael Jackson and Madonna. Companies that do the same will find themselves attached to the tidal wave that is retro revival. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 76% | Activity: 25% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Contemporary Retro Revival:** Businesses can tap into the growing trend of contemporary retro revival by incorporating iconic styles from the past, like the Madonna Material Girl collection. - **Iconic Fashion Influences:** There is a demand for fashion collections that pay homage to famous icons from the past, presenting an opportunity for businesses to create collections that capture the essence of these influential figures. - **Mix of Hardcore and Girly-girl:** The combination of edgy and feminine elements seen in the Madonna Material Girl collection presents an opportunity for businesses to create unique and innovative fashion designs that appeal to a wide range of consumers. ### Where This Applies - **Fashion Retail:** Fashion retailers can leverage the contemporary retro revival trend by offering collections inspired by iconic fashion figures, such as the Madonna Material Girl collection. - **Accessories Design:** There is a market for accessories that follow the mix of hardcore and girly-girl aesthetic, which presents opportunities for businesses in the accessories design industry to create innovative and trendy products. - **Fashion Marketing:** Fashion marketing professionals can capitalize on the demand for iconic fashion influences by creating campaigns that highlight the connection between past and present fashion trends. ## Related on Trend Hunter - [Playfully Nostalgic Pink Apparel](https://www.trendhunter.com/trends/juicy-couture-x-madhappy.md) - [Nostalgic Fragrance Campaigns](https://www.trendhunter.com/trends/iconic-90s-looks.md) - [Nostalgic Fashion Capsules](https://www.trendhunter.com/trends/throwback-collection.md) - [Girlhood-Inspired Clothing Drops](https://www.trendhunter.com/trends/peachy-dens-sweet-cheeks.md) - [Reimagined Doll-Inspired Capsules](https://www.trendhunter.com/trends/polly-pocket-x-cider-collection.md) - [QSR Collaborative Streetwear](https://www.trendhunter.com/trends/mcdonaldland-clothing-line.md) - [Iconic Singer-Starring Campaigns](https://www.trendhunter.com/trends/saint-laurent-and-diana-ross.md) - [Avant-Garde Apparel](https://www.trendhunter.com/trends/la-la-anthony.md) - [Accessible Nostalgic Apparel Lines](https://www.trendhunter.com/trends/gap-and-den.md)