# Superstar Collaborations Madonna Brings Britney Spears Back with Sticky & Sweet Tour By mediterranean | Published 2008-07-07 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/madonna-britney-sticky-sweet References: [thesun](http://www.thesun.co.uk/sol/homepage/showbiz/bizarre/article1384623.ece) Could the Queen of Pop be the one to save its troubled Princess? Britney Spears reportedly collaborated with Madonna on a video this past Sunday that will be broadcast on huge screens in her majesty's upcoming Sticky & Sweet Tour. This adds to the buzz and hype of the already anticipated and sold out tour which kicks off on August 23. In addition to the video cameo, there are reports that Britney might make live appearances and perform in a few of the tour's world dates. "It's hoped that Madonna can help Britney get back to her old self. Appearing with Madonna would really kickstart her career again. She's been there and done it so could provide some great guidance," the Sun reported, "If anyone can mastermind a Britney comeback, it's Madonna." Britney and Madonna collaborated before on the song, ''Me Against the Music.'' However, their most remembered collaboration was the infamous steamy kiss at the [MTV Music Awards](https://www.trendhunter.com/trends/mtv-video-music-awards1) in 2003. That kiss has been considered by many as the 'kiss of death' that ended Britney's career. Maybe Madonna is trying to make up for that. Most importantly, will we see a repeat of the infamous kiss? Judging by the fact that Madonna snogged a female dancer on stage two months ago (see gallery below), we just might! ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 87% | Activity: 21% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Celebrity Collaborations:** Opportunity for celebrities to collaborate on projects and leverage each other's star power for mutual benefit. - **Rebranding and Comebacks:** Opportunity for troubled or stagnant celebrities to revitalize their careers through strategic collaborations and image makeovers. - **Enhanced Concert Experiences:** Opportunity to incorporate video cameos and interactive elements into live concerts to create unique and memorable experiences for fans. ### Who This Affects Most - **Music and Entertainment:** Opportunity for the music industry to capitalize on the excitement and buzz generated by high-profile collaborations and comebacks. - **Event Management:** Opportunity for event management companies to offer innovative concert experiences by integrating multimedia elements and celebrity collaborations. - **Personal Branding and PR:** Opportunity for PR agencies and personal branding consultants to help celebrities reposition their image and navigate strategic partnerships. ## Related on Trend Hunter - [Iconic Touring Artist Makeup](https://www.trendhunter.com/trends/madonnas-makeup.md) - [Iconic Singer-Starring Campaigns](https://www.trendhunter.com/trends/saint-laurent-and-diana-ross.md) - [Pop Star-Approved Valentine's Campaigns](https://www.trendhunter.com/trends/kate-spade-x-madison-beer.md) - [Singer-Collaborative Cartoon Merch](https://www.trendhunter.com/trends/bruno-mars-and-hello-kitty.md) - [Artist-Inspired Game Events](https://www.trendhunter.com/trends/lady-gaga-1.md) - [Collaborative Fashion-Centric Capsules](https://www.trendhunter.com/trends/vivienne-westwood-and-palace.md) - [Restaurant Pop-Star Collaborations](https://www.trendhunter.com/trends/mcdonalds-bts.md) - [Edible Chocolate Lipsticks](https://www.trendhunter.com/trends/mac-cosmetics-x-doja-cat.md) - [Music-Inspired Campaigns](https://www.trendhunter.com/trends/new-pepsi-campaign.md)