# Impromptu Film Directors Madonna and Miu Miu Create Magic in The 2010/2011 Ad Campaign By Allison Love | Published 2010-08-26 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/madonna-and-miu-miu References: [cocoperez](http://cocoperez.com/2010-08-24-madge-directs-miu-mius-video-campaign) & [graziadaily](http://www.graziadaily.co.uk/fashion/archive/2010/08/24/madonna-shot-miu-mius-a-w10-campaign-video.htm) Madonna and Miu Miu have teamed up to create a fun-filled, electrifying video for the [fashion house's new 2010/2011 campaign](https://www.trendhunter.com/trends/contemporary-femininity). As the [Miu Miu campaign video](https://www.trendhunter.com/trends/miu-miu-miutine) was being filmed, Madonna herself came into say hi to some friends. She then offered to direct the video herself -- for free. She spent the next two hours on the set [directing the girls](https://www.trendhunter.com/trends/gap-and-parker-posey) and teaching them some fancy footwork. The result is this Madonna and Miu Miu video full of vibrancy and life. Madonna truly is a multitasker. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 7% | Activity: 44% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### What Makes This Trend Stand Out - **Impromptu Film Directors:** Opportunities for unexpected collaborations between celebrities and brands, resulting in unique and engaging advertising content. ### Sectors Adopting This - **Fashion:** Fashion brands can leverage the star power of celebrities to create memorable and captivating ad campaigns. ## Related on Trend Hunter - [Actress-Backed Handbag Collections](https://www.trendhunter.com/trends/galleria-handbag.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Luxury Artistic Product Exhibitions](https://www.trendhunter.com/trends/miu-miu-x-helen-marten.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Iconic Shoe Campaigns](https://www.trendhunter.com/trends/amina-muaddis-fallwinter-2023.md)