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# Family Fashion Collaborations
Madonna and Lourdes Interviewed for Material Girl Line

By Kamal Musharbash | Published 2010-09-26 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/madonna-and-lourdes
References: [nymag](http://nymag.com/daily/fashion/2010/09/fascinating_video_madonna_and.html) & [blog.materialgirlcollection](http://blog.materialgirlcollection.com/)

Like mother, like daughter: Famous family duo Madonna and Lourdes were interviewed regarding the [new fashion label](https://www.trendhunter.com/trends/landon-barker-and-cheap-monday) 'Material Girl.' The duo was on the pink carpet to celebrate the line at Harold Square Macy's.

Madonna recently unveiled Gossip Girl's Jennifer Tallulah as the [face of Material Girl](https://www.trendhunter.com/trends/kate-spade-x-madison-beer). The fun and rocker chic fashion label showcases [fun fashion](https://www.trendhunter.com/trends/gen-kids-clothing-brand) from Madonna and Lourdes, both of whom have great style. The cute interview portrays how the home life between the 13-year-old and 52-year-old really is, in all its fun and fashionable glory. To watch the interview, see the attached link.

## Trend Insights (Trend Hunter)

- Score: 5.8/10
- Popularity: 78% | Activity: 87% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### What Makes This Trend Stand Out

- **Family Fashion Collaborations:** Celebrity collaborations with family members in fashion design and creation.
- **Multi-generational Marketing:** Brands promoting products to appeal to multiple generations.
- **Influential Offspring:** The children of famous individuals as influencers in various sectors.

### Sectors Adopting This

- **Fashion Industry:** Opportunities to create family fashion brands that appeal to multiple generations.
- **Celebrity Endorsement Industry:** Increased demand for celebrity collaborations with family members.
- **Marketing Industry:** Opportunities for brands to feature multigenerational influences in advertising campaigns.

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