# Hawaiian-Motif Streetwear Capsules The Madness SS18 Collection Offers Hawaiian Shirts and Workwear By Amy Duong | Published 2018-03-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/madness References: [highsnobiety](https://www.highsnobiety.com/p/hawaiian-shirts-chinese-streetwear/) & [mdnsonline](https://www.mdnsonline.com/) China's largest streetwear label Madness delivers its range for Spring/Summer 2018. The brand was created by Shawn Yue, a Hong Kong-based model, actor, and musician. Madness' latest collection is comprised of a blend of casual tops, sleeveless outerwear, and anoraks. The seasonal offerings assist in easing into the warmer temperatures arising. The upcoming Madness Spring/Summer 2018 capsule is accented with a plethora of words and graphics, especially on one of its standout items -- the range of [Hawaiian shirts](https://www.trendhunter.com/trends/beams-plus-2). The shirts are sleeveless and have button closure details. Other warmer options from the range include the overalls that boast a loose-fitted silhouette, giving off a [workwear aesthetic](https://www.trendhunter.com/trends/carhartt-wip-springsummer-2026), as well as denim shirts. The label's latest range of seasonal garments will be available for purchase online beginning March 24. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 30% | Activity: 46% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Hawaiian-motif Streetwear:** Opportunity for designers to incorporate Hawaiian-inspired graphics and motifs into streetwear collections. - **Casual Workwear:** Potential to combine workwear aesthetics with casual silhouettes to create versatile and trendy garments. - **Seasonal Garments:** Demand for lightweight and comfortable clothing options that are suitable for warmer temperatures. ### Industries Being Reshaped - **Fashion and Apparel:** Fashion brands can explore incorporating Hawaiian-inspired elements into their streetwear collections. - **Retail and Ecommerce:** Online retailers can capitalize on the demand for casual workwear by offering a variety of options. - **Textile and Manufacturing:** Increased need for the production of seasonal garments that prioritize comfort and functionality. ## Related on Trend Hunter - [Heritage Workwear Capsule](https://www.trendhunter.com/trends/beams-plus-spring.md) - [Spring-Centric Outerwear Collections](https://www.trendhunter.com/trends/namacheko-1.md) - [Versatile Summer-Ready Fashion](https://www.trendhunter.com/trends/marmot-1.md) - [Eclectic Preppy Summer Apparel](https://www.trendhunter.com/trends/beams-plus-2.md) - [Summer-Inspired Vibrant Streetwear](https://www.trendhunter.com/trends/colorful-rebel.md) - [Heritage Streetwear Lines](https://www.trendhunter.com/trends/golden-era.md) - [Workwear Spring Line](https://www.trendhunter.com/trends/carhartt-wip-springsummer-2026.md) - [Seasonal Streetwear Collections](https://www.trendhunter.com/trends/pyra-scenic-route.md) - [Western-Influenced Spring Menswear](https://www.trendhunter.com/trends/heritage-capsule.md)