# Foot Bath Automobile Ads The Madison Rent a Car Campaign Tells Tired Tourists to 'Walk Less' By Meghan Young | Published 2012-03-05 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/madison-rent-a-car-campaign References: [ibelieveinadv](http://www.ibelieveinadv.com/2012/03/madison-rent-a-car-washbowl-car-tourist/) & [mccannworldgroup](http://www.mccannworldgroup.com/) Cars are often depicted as convenient and powerful, but they are hardly ever portrayed as a way to relax; nevertheless, that is exactly what the Madison Rent a Car campaign has decided to do. Granted, it is a series of [prints ads](https://www.trendhunter.com/trends/where-have-you-been) for [car rentals](https://www.trendhunter.com/trends/electric-capri), not the cars themselves. It appeals to [tired tourists](https://www.trendhunter.com/trends/where-theres-a-wyndham) who still have a lot to do on their agenda. Conceived and executed by Buenos Aires-based ad agency McCann Erickson, the Madison Rent a Car campaign turns the rental cars into sublime foot baths. Paired with the simple tag line "Walk less," the ad campaign offers a welcomed alternative to being on one's feet all day. It was illustrated by Nacho Coste and photographed by Buena Vista. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 14% | Activity: 5% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Relaxation-driven Automobile Advertising:** Adopting relaxation as a selling point in the automobile industry presents an untapped market that could create new streams of revenue. - **Soothing Personalized Experiences:** Providing a unique personalized experience to customers by incorporating ease and relaxation into the car rental experience could improve customer satisfaction. - **Campaigns Focusing on Health Benefits:** Campaigns that highlight the health benefits one can attain through using car rentals that offer relaxation would be well-received in the tourism industry. ### Sectors Adopting This - **Automobile Rental Industry:** Car rental companies can incorporate calming experiences into their business model to appeal to those looking for a more relaxing travel experience. - **Advertising Industry:** Due to the success of this type of advertising campaign, car rental companies may consider seeking out advertising firms that specialize in relaxation-driven campaigns. - **Hospitality and Tourism Industry:** Hospitality and Tourism companies could form strategic partnerships with car rental companies that offer relaxation-focused services, providing an enhanced, reliable and well-rounded customer experience. ## Related on Trend Hunter - [Travel-inspired Brand Campaigns](https://www.trendhunter.com/trends/road-and-beyond.md) - [Auto-Centric Short Films](https://www.trendhunter.com/trends/relax-we-care.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Comfort-Focused Footwear Ads](https://www.trendhunter.com/trends/aldo-spring-2024-campaign.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [Classically French Car Campaigns](https://www.trendhunter.com/trends/oui-oui-baguette-by-renault.md) - [Animated Footwear Campaigns](https://www.trendhunter.com/trends/free-your-feet.md) - [Vacation Rental Campaigns](https://www.trendhunter.com/trends/airbnb-1.md)